Security vendor Trend Micro has signed a multi-year deal with the Neom McLaren Formula E team.
The Trend Micro logo will appear on the Neom McLaren cars starting at this weekend’s 2023 London E-Prix.
Trend is working on electronic vehicle security as well as vulnerability detection for future vehicles, so this is more than a “take our money and slap our logo on your cars” arrangement.
“Innovation, speed and sustainability are at the core of this Formula E team and Trend Micro,” said Trend senior vice president of global marketing and sales Dhanya Thakkar.
“The Neom McLaren Formula E team is a perfect match for many reasons including the races being held in the world’s most iconic cities and passionate global fan base. Our organisations have common philosophies and together we plan to accelerate innovation in the industry, accelerate the resilience against cyberthreats and accelerate you.”
Neom McLaren Electric Racing managing director and Neom McLaren Formula E team principal Ian James said “I’m excited to welcome Trend Micro to our team. As we travel around the world, cybersecurity is critically important to us.
“With Trend Micro we will explore ways to collaborate and keep our operations safe. We are two brands with great synergy, and I’m looking forward to our years of partnership.”
PROMOTE YOUR WEBINAR ON ITWIRE
It’s all about Webinars.
Marketing budgets are now focused on Webinars combined with Lead Generation.
If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.
The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.
Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.
We look forward to discussing your campaign goals with you. Please click the button below.
Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit ‘microcomputers’. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.
Sounds good but insufficient detail to decide if it is useful or economic and I really don’t trust Foxtel to[…]
Is this the same ACCC that stopped network sharing for Telstra and Vodafone (listed Australian Companies) because Singtel (Singapore Government)[…]
This is a plague. Stop using ROM when you mean Storage (flash, SSD or similar).
The 5.3 billion figure quoted seems wildly inaccurate…..
On a similar theme, it’s time state governments were required to provide mobile coverage on regional train lines. They do[…]