Security vendor Trend Micro has signed a multi-year deal with the Neom McLaren Formula E team.
The Trend Micro logo will appear on the Neom McLaren cars starting at this weekend’s 2023 London E-Prix.
Trend is working on electronic vehicle security as well as vulnerability detection for future vehicles, so this is more than a “take our money and slap our logo on your cars” arrangement.
“Innovation, speed and sustainability are at the core of this Formula E team and Trend Micro,” said Trend senior vice president of global marketing and sales Dhanya Thakkar.
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“The Neom McLaren Formula E team is a perfect match for many reasons including the races being held in the world’s most iconic cities and passionate global fan base. Our organisations have common philosophies and together we plan to accelerate innovation in the industry, accelerate the resilience against cyberthreats and accelerate you.”
Neom McLaren Electric Racing managing director and Neom McLaren Formula E team principal Ian James said “I’m excited to welcome Trend Micro to our team. As we travel around the world, cybersecurity is critically important to us.
“With Trend Micro we will explore ways to collaborate and keep our operations safe. We are two brands with great synergy, and I’m looking forward to our years of partnership.”
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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit ‘microcomputers’. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.
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