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AI and automation have left the realm of science fiction to become critical tools in today’s marketing arena. According to the Harvard Business Review, AI has the potential to significantly amplify marketing’s key functions—from understanding consumer preferences to aligning them with appropriate products and services to effectively encouraging purchases. As a result, the demand for marketing AI and automation skills is soaring. A study by IBM’s Institute for Business Value reveals that executives predict nearly 40% of their employees will require retraining within the next three years, owing to the impact of AI and automation.
Businesses of all sizes are keen to harness the power of AI and automation to streamline operations and engage customers more effectively. A recent study by McKinsey projected that AI could add up to $4.4 trillion in value to the global economy by 2030, with marketing as a primary beneficiary.
These technologies promise to revolutionize the industry from customer segmentation to ad targeting. Yet despite their widespread adoption and the burgeoning demand for professionals skilled in AI and automation, there still needs to be more educational resources to prepare tomorrow’s marketers for today’s digital realities.
Businesses are demanding employees with these skills, and students and employees need access to high-quality educational resources to learn about these technologies. According to HubSpot, 66% of business owners and executives have already hired at least one employee to either implement new AI technologies or maximize the utility of existing AI processes.
The rapid adoption of these technologies has outpaced the availability of quality educational programs. Both academia and the professional world are scrambling to catch up, resulting in a talent gap. In a recent survey on barriers to adopting artificial intelligence in marketing by Marketing AI Institute, respondents were asked: “Which of the following do you consider barriers to adopting AI in your marketing? Choose all that apply.” The most prominent obstacle cited was a need for more education and training, with 64% of respondents identifying it as a barrier.
There are a number of benefits to investing in marketing AI and automation education. First, it can help businesses stay ahead of the curve and remain competitive. Second, it can help students and employees develop the skills they need to succeed in the modern job market. Third, it can help to create a more diverse and inclusive workforce in the marketing industry.
If you are a student or employee who is interested in learning about marketing AI and automation, there are a number of resources available to you. Here are a few suggestions:
As AI and automation continue to advance at a breakneck pace, educational programs need to catch up. By addressing the current educational gap, future marketers can equip themselves for a drastically changing industry, helping both companies and their staff not just adapt but excel in the digital era.
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