TEMPLE, Texas, Feb. 13, 2025 — More than 6 in 10 U.S. adults (61%) will develop some type of cardiovascular disease (CVD) within the next 30 years, according to the latest research undertaken by teams from the American Heart Association. That is why the Association, devoted to changing the future to a world of healthier lives for all, is collaborating with Temple-based CEFCO convenience stores to give consumers a chance to be part of the progress to overcome today’s biggest health challenges.
Through the Association’s Life Is Why™ campaign, CEFCO customers can support the fight against cardiovascular disease by donating through the option to "round up" at the gas pump or while making a purchase inside. CEFCO began its support of the organization in 2010 by supporting the Bell County Heart Ball and is committed through 2025. The Life is Why campaign runs through Feb. 28 and is taking place in all of CEFCO’s 190 locations. Last year’s effort garnered $264,000 for the Association.
“CEFCO believes in the power of community and invites our customers to join us in this noble cause,” said Jasmina M. Bakir, senior marketing manager for CEFCO. "This effort reflects our commitment to create healthier lives by supporting life-saving research and initiatives that reach communities across the country."
Donations through the Life is Why campaign—no matter the amount—allow the Association to implement initiatives such as:
To learn more about the Life is Why campaign and other participating companies, please visit www.heart.org/lifeiswhy.
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
For Media Inquiries
Cyd King: M 479.263.8473; cyd.king@heart.org
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
American Heart Association Life is Why registered trademark
Copyright American Heart Association
American Heart Association Life is Why registered trademark
Copyright American Heart Association
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