Global Social Media Update 2023 – Insider Intelligence

In-depth analysis, benchmarks and shorter spotlights on digital trends.
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Proprietary data and over 3,000 third-party sources about the most important topics.
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Social media users across the globe should be the most coveted audience for advertisers. They reflect all ages, regions, and levels of affluence, and their preferences and tastes are clear by the platforms they choose.
Key Question: What’s ahead for the five biggest social networks in the world?
KEY STAT: Almost half (48.3%) of the world’s population will be social network users this year.
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