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Fast fashion might have hit its peak. People are paying closer attention to the impact their clothes have on the planet, and on the people making them. They’re leaning away from the fast fashion scene and are caring more about sustainability and ethics when they shop.
For influencers, this is a big heads-up. It’s time to team up with brands that are all about sustainability and doing the right thing. Showcasing eco-friendly products and talking about why it matters can really connect with your audience. Use your platform to push for more conscious shopping habits. This shift is all about being real and showing you care about the world we live in, and that will keep your influence strong.
Social media is getting cozier with private groups. Twitter, Facebook, and Insta are all testing new ways to engage with smaller audiences beyond what they’re already doing today.
For Creators, this change means a chance to dive deeper with your audience. These group sharing features could be a goldmine for creating super-special content just for the die-hard fans or those into a specific niche. Keep an eye out for this and start thinking about how you can tailor your content to these smaller groups.
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