Business Administration—Marketing Concentration, BA – NEC News & Events

Go beyond the marketing core and explore areas like marketing management, advertising and promotion, and market research in more depth.
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The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.
Below is information on student enrollment, yearly graduates, and the share which students in business programs make as a percentage of all NEC undergraduate students. The data shown is from the fiscal/academic year ending in June 2021. The data for each program includes all students in the below referenced program, including those enrolled in a concentration.
 
 
Method of calculation:
Professor Carrie Colbert
Associate Professor, Business Administration
Phone: 603.428.2438
Email: ccolbert@nec.edu
Expertise and Achievements
• Holds five marketing certifications
• Member of American Marketing Association, Network of Executive Women, and National Association of Professional Women
• Guest speaker on a variety of business and marketing topics
Educational Background
Doctor of Management, University of Maryland Global Campus
MBA, California State University, Los Angeles
BS in Marketing Management, California State University, Los Angeles
Bio
Dr. Carrie Colbert, Dr. C to her students, manages the marketing side of the Management Division. She teaches the majority of the marketing courses, including Advertising and Brand Promotions, Digital Media Marketing, Consumer Behavior, and Personal Selling and Customer Relationships.
By trade, Dr. Colbert is a marketing management professional with over 20 years of experience in strategic marketing, promotion development, data analysis, and marketing management. She has held senior-level positions with Valassis Communications, Dole Food Company, Symphony IRI, and The Nielsen Company. She has also worked with many CPG manufacturers such as Nestle USA, Kraft, Mission Tortillas, and Nissin Foods, along with various grocery and drug retailers (e.g., Ahold USA, Delhaize, Winn Dixie, Rite Aid, etc.).
Dr. Colbert owns and operates Doctor Colbert Consulting, a marketing management consulting company where she helps small businesses build their customer base and increase exposure.

Professor, Business Administration; Associate Dean for Institutional Effectiveness
Phone: 603.428.2214
Email: cmartin@nec.edu
Expertise and Recent Press
Expertise:
Cynthia’s recent writing and public presentations are place-based non-fiction—prompted by oral tradition or published town histories; informed by extensive primary document research; focused on decisions made by individuals; and understood within the context of broad national and regional changes in the economy, technology, political environment, and society during the 19th and early 20th centuries.
Recent Press:
 
Educational Background
MBA, Boston University
AB in English Literature, Smith College
Bio
Cynthia Burns Martin, Associate Dean of Institutional Effectiveness, is responsible for accreditation and assessment of New England College. She is a tenured Professor of Business Administration, with more than 30 years of fulltime teaching experience, primarily in undergraduate marketing and management, at NEC. In the past, she served as Assistant Dean of the Management Division, Chair of the Management Collegium, Chair of the Social Sciences Division, and Assistant Dean for Special Projects. She is an elected member of the Scholar Practitioner Committee of the Accreditation Council for Business Schools and Programs, which publishes the Transnational Journal of Business.

Associate Dean of Management; Associate Professor, Business Administration
Office: John Lyons Center
Phone: 603.428.2301
Email: ewilkinsonhartung@nec.edu
Educational Background
 
Research Interests
 
Bio
Erin Wilkinson Hartung is a marketing, academic, and business consultant with over 15 years of experience in higher education, global development, and small business advising. Her specialties include competitive analysis, international marketing, consumer behavior, and sustainable entrepreneurship in Sub-Saharan Africa. She has held international teaching positions
Wilkinson Hartung has consulted with numerous small business agencies—such as the SBDC, CWE, and MBDA—assisting small businesses with market planning and training, often times bringing client projects into the classroom. She also has experience in global development championing women’s empowerment as she has worked on several NGO-sponsored international livelihood development projects.
Wilkinson Hartung is a Fulbright Scholar and spent 2012 teaching, doing research, and working on social venture marketing and sustainable entrepreneurship in Tanzania. She continues traveling to Tanzania and is active in her follow up on these entrepreneurship projects. Outside of her professional interests, Wilkinson Hartung travels widely, cooks, bikes, and kayaks. A transplant from southern California, she enjoys living in New England with her family and dogs.
ACBSP accreditation logo
In addition to institutional accreditation by the New England Commission of Higher Education (NECHE), NEC is also accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the following business programs:
(52 Credits)
(meets LAS2 requirement)
(meets LAS4 requirement)
(12 Credits)
The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.
Select two courses from the following list:  (8 Credits)
(with permission)
or approved LAS Writing course.
(MT courses numbered higher than 1100 are acceptable)
Select additional electives to reach 120 credits for a Bachelor’s degree. 
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