Adobe’s new skilling initiative aims to bring AI literacy, content creation and digital marketing skills to 30 million worldwide – the Adobe Blog

Adobe Digital Academy. Adobe’s new global skilling initiative expands the Adobe Digital Academy to equip 30 million learners and teachers with the AI literacy, content creation, and digital marketing skills they need to thrive in the modern workforce. Our program is the first of its kind to be geared towards members of the creator economy and will expand on the Adobe Digital Academy’s decade of success in upskilling and career pathways.
The program builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all. Adobe has committed more than $100M this year in donations, scholarships, product access and partnerships across this and other initiatives to enable people and organizations around the world to tell their stories.
Training and certificates will be available through Adobe’s collaborations with Coursera, NGOs, K-12 schools, colleges and universities, and alternative education organizations. As part of this, we are offering a range of curricula for this program — including courses on Social Media Content, Multimedia Content, Content Marketing, Multi-channel Content, and Advertising, Generative AI Content Creation, Creative & AI Skills.
The first courses are now available globally on Coursera, a best-in-class online learning platform, to enable anyone to learn and gain creative and digital skills at their own pace. Aspiring learners can pursue Content Creator and Graphic Designer Professional Certificates with additional certificates in digital marketing available in early 2025. Adobe is committing $250,000 in scholarship licenses that will be distributed through nonprofits in the first year of the program to access Adobe courses and certificates on Coursera.
The coursework will be coming soon to Adobe Express and is in development for the Behance community.
Adobe Content Creations and Graphic Design courses are now open for enrollment.
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In addition, Adobe is focused on creating direct paths for future careers. Adobe will expand its partnership with existing Digital Academy collaborator General Assembly, a leading tech talent and training provider, to add bootcamps for marketing and content creation to its offerings. Bootcamp participants will receive free access to live and on-demand training and General Assembly’s career coaching, personal branding and portfolio building resources, reducing graduates’ job search time. The first U.S. cohort is scheduled to begin in November and is now accepting applications. Additional cohorts in the U.S, U.K. and India plan to accept applications in January 2025. Bootcamps are fully sponsored by Adobe and free of charge to participants.
Applications are open for our first Creative Skills bootcamp in the US. The next bootcamps will begin in January 2025 for participants in the US, UK and India.
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We’re not doing this work alone. We’ll be partnering with organizations around the world including DECA, NPower, Build.org, the King’s Trust, AVID, Girl Scouts of Western Washington and Pratham. Read on to learn more about the important work they’re driving.
DECA: Driving a Creative Skills for Emerging Leaders program to prepare and empower high schoolers with creative skills for marketing, business, communications, and creative fields.
– Christopher Young, CAE, Chief Program officer, DECA Inc.
NPower: Supporting creative tools in professional development programs for military veterans and young adults from under-resourced communities.
— Bertina Ceccarelli, Chief Executive officer, NPower
Build.org: Delivering the inclusion of creative skills in BUILD NYC’s college and career readiness curricula.
– Sybil Mimy Wells, Mid-Atlantic Regional Executive director, BUILD
The King’s Trust: Supporting a new creative skills program and the Trust’s existing work around skilling and employment opportunities for young people in the U.K.
– Julia Beaumont, Chief Technology officer at The King’s Trust UK
Girl Scouts of Western Washington: Training Girl Scouts on creative and marketing skills ahead of their 2025 Girl Scout Cookie Sale.
— Andrea Anderson, CEO, Girl Scouts of Western Washington
Pratham Education Foundation: Supporting children’s creative learning and access to technology across under-resourced areas of India.
AVID: Empowering students in grades 9-12 to engage in real-world project-based learning experiences that utilize collaboration, critical thinking and creativity skills, exposing students to creative careers.
https://blog.adobe.com/en/publish/2024/10/10/back-to-school-with-adobe-express
https://blog.adobe.com/en/publish/2024/10/08/adobes-ai-creative-frontier-study-reveals-creators-views-opportunities-risks-generative-ai
https://blog.adobe.com/en/publish/2024/10/03/meet-next-generation-creators-using-technology-in-unprecedented-ways

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