The editors at Solutions Review have compiled this list of the best email marketing automation training and online courses to consider if you want to grow your team’s skills. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.Email marketing is one of the oldest and most reliably valuable tools. Even as social media continues to take ownership, email outreach remains a fundamental piece of the marketing world, especially regarding the added capabilities of email marketing automation. With automated email campaigns, companies can create personalized messages for prospects and customers that carry them through the sales pipeline without requiring hours of manual work.
If your company wants the most value from its email marketing automation capabilities, you will want to equip your team with the education they need to feel at home with the software. With that in mind, our editors have compiled a list of the best email marketing automation training and online courses for anyone looking to expand or fine-tune their email marketing automation. Click the GO TO TRAINING link to learn more about each class and register.
Note: The courses are listed alphabetically by the online learning platform.
Provider: Coursera
Description: This project-based course can be completed in a single sitting and will cover the basics of creating automated emails with Mailchimp. The course uses a split-screen format where the instructor provides a step-by-step walkthrough through setting up a Mailchimp account, designing emails, creating a sign-up form, adding subscribers to lists, automating emails, testing the emails, and more.
Provider: Coursera
Description: While technically included in the broader, six-month Google Digital Marketing & E-commerce Professional Certificate program, this course can be taken on its own and focuses on helping beginner marketers learn how to successfully use email in their marketing efforts. Topics covered in this twenty-five-hour course include the different types of email marketing worth knowing, how to segment email lists, analyze email campaign results, set SMART goals, and write compelling copy for emails.
Provider: Skillshare
Description: This course is designed to help entrepreneurs, digital marketers, startup owners, and freelance marketers understand and implement software like email automation systems and lead-generation sales funnels. Across the 17 lessons, instructor Sivakumar Kannan will teach users to create landing pages, email opt-in forms, thank you pages, email marketing lists, auto-responder emails, sales pages, and more.
Provider: Skillshare
Description: If you’re an entrepreneur, employee, teacher, blogger, or anyone who wants to become familiar with email marketing and automation, this course is here to help. In addition to marketing and email automation fundamentals, the course outlines how learners can use those tools to drive revenue and maintain their marketing success.
Provider: Udemy
Description: ActiveCampaign is a customer experience automation platform (CXA) designed to automate and customize a company’s marketing efforts. Taught by Sarah Cordiner, a professional educator and best-selling writer, this 3-hour course will introduce you to setting up an ActiveCampaign account and getting started with the platform. Specific topics covered include editing and formatting emails, creating targeted campaigns, developing email automation sequences, building pipelines, launching deal stages, and more.
Provider: Udemy
Description: Marketers who enroll in this training course will learn just about everything they need to develop, launch, and manage successful email marketing campaigns for their business or brand. For example, topics covered include how to build landing pages, use autoresponders, create calls-to-action that drive sales, drive traffic to specific web pages, grow an email list, nurture leads, establish lasting customer relationships, write eye-catching subject lines, automate marketing processes, and more. Alongside the hours of video material, students will also unlock over twenty downloadable resources to continue their learning.
Provider: Udemy
Description: This bestselling, top-rated training course will provide learners with almost five hours of video material and over twenty downloadable learning resources designed to help marketers improve their emails. The course covers everything from common email marketing mistakes (and how to avoid them) to lead magnets, advertising, and warm-up sequences. It even covers real-world examples to help learners see effective strategies in practice.
GO TO TRAINING
Provider: Udemy
Description: This 2-hour course is geared toward business leaders looking to become familiar with email marketing automation. Marketers who enroll can expect to learn how to use lead nurturing automation to create lasting customer relationships, automate business processes, and identify the most critical automation tools for any industry.
This article was written by William Jepma on October 17, 2023
William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), Marketing Automation, and other WorkTech categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
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