May 22, 2025 01:00 ET  | Source: Clue Clue
BERLIN, May 22, 2025 (GLOBE NEWSWIRE) — Clue, the data-driven women’s health intelligence platform, today announced it has reached 1 million paid subscribers, more than doubling its subscriber base in just over a year. This milestone comes amid explosive growth in the digital menstrual health market, projected to grow from €1.2 billion in 2024 to €9.3 billion by 2030 — an 8x increase in just six years.
As consumers increasingly seek digital tools to manage their health proactively, women are turning to technology for insights into their reproductive health. Recent studies show that 78% of women experience cycle-related symptoms that impact their quality of life, yet traditional healthcare systems often fail to address these concerns adequately.
“Reaching one million paid subscribers represents more than just a business milestone,” said Rhiannon White, CEO of Clue. “It validates our mission to provide women everywhere with deeply personalized, science-driven health intelligence that helps them understand and navigate their bodies with confidence. Our subscribers are using Clue not just to track periods, but to gain insights across their entire reproductive journey.”
Scientific Foundation and Regulatory Excellence Drive Trust
Central to Clue’s success has been its unwavering commitment to scientific rigor, medical accuracy, and data privacy. The company maintains the highest medical standards with CE-licensed conceive products and FDA compliance, ensuring both user trust and clinical validity. This regulatory excellence has enabled Clue to amass one of the world’s largest reproductive health dataset.
Clue’s remarkable longitudinal dataset comprises over 25 billion health data points, 750 million cycles analyzed, and 3.2 million confirmed diagnoses recorded. This rich data foundation, protected by stringent GDPR privacy measures, has earned the trust of more than 10 million women worldwide who confidently share their most sensitive health information with the platform.
Powerful Technology and Data Create Superior User Experience
By combining this extensive dataset with its technology platform, Clue delivers highly personalized reproductive lifecycle analytics that adapt to each user’s unique patterns over time. These include deep cycle intelligence, conception predictions, pregnancy tracking, and perimenopause support — comprehensive insights that evolve with women through every life stage.
This data-driven approach has resulted in exceptional user satisfaction, with Clue maintaining a 4.8-star rating from over 2.5 million reviews. The app’s subscriber retention rates are substantially above industry averages, with 81% of users reporting that Clue helps them feel more prepared for symptoms and 72% saying it gives them greater control of their health.
“Our users consistently tell us that Clue provides insights they can’t get elsewhere,” said White. “They’re not just tracking their periods — they’re understanding patterns in their energy levels, sleep quality, mood, and physical symptoms that impact their daily lives. This comprehensive understanding builds loyalty that translates directly to subscription longevity.”
Strategic Marketing and Partnerships Drive Acquisition
Clue’s subscriber growth has been accelerated by the arrival of Chief Marketing Officer Louise Troen, who joined in February 2024 and has transformed the company’s acquisition strategy.
“We’ve significantly enhanced our approach to both paid and organic customer acquisition,” said Troen. “By optimizing data-driven campaigns across leading social media platforms, alongside app store optimization, we’re able to precisely target high-conversion prospects — particularly digitally savvy women navigating conception, contraception, or other cycle-related concerns.”
The data reveals interesting demographic patterns among Clue’s user base. While the free app attracts a broad age range, paid subscribers tend to be women in their 30s seeking more comprehensive health insights. Many of Clue’s younger users in their 20s, who initially join as free users, eventually convert to paid subscriptions as they age and their health needs evolve.
Meanwhile, Clue’s B2B2C partnerships have created additional acquisition channels that deliver new subscribers at a fraction of traditional marketing costs, resulting in an LTV/CAC ratio improved by 50% in the past year. These strategic alliances with complementary wellness brands, healthcare providers, and employers not only expand Clue’s reach but also bring in users who are often predisposed to value premium features.
Accelerated Growth and Commercial Success
The combination of trusted scientific foundation, superior user experience, and strategic marketing has driven remarkable business results. Clue’s conversion rate from free to paid users has increased from 3.7% in early 2023 to 9.3% today, reflecting the growing value users see in Clue’s premium offerings.
“This growth in conversion efficiency, alongside our expanding user base, has been instrumental in our journey from 500,000 subscribers in May 2024 to the 1 million milestone we’re celebrating today,” said Balint Veres, Clue’s CFO.
Looking Ahead
As Clue continues to expand its subscriber base, the company is focused on further enhancing its technology capabilities and developing new features that address the full spectrum of women’s health needs. With users in 190+ countries and 10 million monthly active users worldwide, Clue has established a truly global presence, with a dominant footprint of its paid subscriber base currently in North America and Europe.
“Our next phase of growth will build on our success in these core markets while strategically expanding our paid subscriber base globally,” said White. “We’re also preparing to announce significant new products and partnerships in the coming months that will extend the platform’s reach and capabilities.”
About Clue:
Clue is the menstrual and reproductive health platform that enables profound, science-driven body literacy for women and people with cycles everywhere. Available in 20+ languages across 190+ countries, Clue guides users through each cycle and life stage with personalized insights powered by the world’s largest reproductive health dataset. The Clue app is free to download with basic cycle tracking, while Clue Plus offers premium features including advanced analytics and specialized modes for conception, pregnancy, and perimenopause.
For more information, visit helloclue.com.
Analysis of 2.2 million menstrual cycles shows connection between pollution exposure and reproductive health.
Clue, the most trusted, data-driven period tracking app, today announced its "Connect the Dots" campaign for Mental Health Awareness Month.

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By Mehr Jan
Ben Stokes isn’t racing the clock—he’s respecting it.
Back in the England Test squad for the first time since a hamstring injury in December, Stokes is pacing his comeback with calculated restraint. 
The 33-year-old all-rounder will feature in Thursday’s one-off Test against Zimbabwe at Trent Bridge, though he acknowledged he’s still building toward peak match fitness.
“I’ve done all the work I need to get out there and bowl some overs,” Stokes said. “But it’s about gradually returning to a full match workload. That’s the goal for later this summer.”
The left hamstring injury sustained in New Zealand sidelined the skipper for months and required surgery. Although he’s made significant strides in rehab, Stokes emphasized the gap between training intensity and the heat of actual play.
“Incredibly Tough on the Body”
Stokes is no stranger to balancing workload and physical limitations. The demands of his role—as both batting lynchpin and strike bowler—mean he’s made a conscious effort to prepare not just the hamstring, but his entire body.
“I wanted to return without doubts or hesitation. I’m not getting any younger, and this role isn’t easy on the body,” he said. “Being able to play freely is key for me. That’s why I’ve focused on full-body fitness, not just the injury.”
The Test against Zimbabwe will act as a litmus test ahead of a jam-packed summer that includes a marquee series against India, starting June 20, and the Ashes tour of Australia beginning in November. For now, though, Stokes insists he’s keeping it simple.
“Zimbabwe is all I’m thinking about. One Test at a time,” he said.
Addressing the Fans, Head-On
Beyond fitness, the England captain also addressed recent criticism about the team’s tone in the media. Head coach Brendon McCullum made headlines when he called for more “humility” in public statements, concerned that some comments had distanced fans.
Stokes agreed—and took ownership.
“The messaging over the past few years has always had meaning, especially for me and Baz,” he explained. “But I understand that not everyone sees the full picture. Sometimes what we say gets taken out of context, and I can see how that could frustrate fans.”
With England’s bowling options stretched in recent months, Thursday’s Test also marks a fresh chapter for two pace prospects. Essex seamer Sam Cook is set to make his Test debut, while Josh Tongue returns after a nearly two-year absence due to hamstring and pectoral injuries.
Stokes believes both additions strengthen England’s pace attack alongside Gus Atkinson and himself.
As the team evolves, Stokes is dialing in on one key word: dominance.
“Ruthless isn’t my favorite word,” he admitted. “But dominance—that’s what I want our mindset to be. No matter the situation, that’s the tone I want us to set.”
© 2025 2024 ABG-SI LLC – SPORTS ILLUSTRATED IS A REGISTERED TRADEMARK OF ABG-SI LLC. – All Rights Reserved. The content on this site is for entertainment and educational purposes only. Betting and gambling content is intended for individuals 21+ and is based on individual commentators' opinions and not that of Sports Illustrated or its affiliates, licensees and related brands. All picks and predictions are suggestions only and not a guarantee of success or profit. If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER.

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By Bob Herman
May 21, 2025
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President Trump’s federal Medicare agency will expedite audits of Medicare Advantage insurers, a move that could claw back nearly $500 million a year for taxpayers, according to previous federal estimates.
However, the audits remain mired in a two-year-old lawsuit initiated by Humana, making it unclear how the Trump administration will implement its new strategy.
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The Centers for Medicare and Medicaid Services said Wednesday it will hire almost 2,000 additional coders by this September and use “advanced” technology systems to comb through data and make sure diagnoses that Medicare Advantage insurers submit to the government are supported in patients’ medical records. The agency did not say what kind of technology it would use.
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May 22, 2025
News Photo by Kayla Wikaryasz On Tuesday, Tammie Nameth, executive director at Options Pregnancy Center, works at her desk in the pregnancy center in Alpena. Options Pregnancy Center offers resources to women and partners experiencing unplanned pregnancies.
ALPENA — May is National Women’s Health Month, a time for women to pause and reflect upon their health and observe ways in which they can better their lives.
According to a District Health Department No. 4 (DHD4) press release, National Women’s Health Month encourages women and girls to make their health a priority. This includes caring for physical, mental, social, and emotional aspects of health. Practicing healthy behaviors complements health care prevention and treatment options.
Tammie Nemeth, Options Pregnancy Center executive director, and Vicki Rupert, Options Pregnancy Center nurse clinic manager, both weighed in on the importance of National Women’s Health Month as well as the nuances of women’s health.
“I think it’s important for women to take that time to recognize that they have needs and that their needs need to be met,” Rupert said. “Your own cup has to be filled before you can get to others…we spend so much time as women giving and giving and giving that sometimes we forget to do a little bit of filling of our own cup.”
Nemeth agreed with Rupert and added that self-care truly makes the difference in a woman’s life, especially if they have many responsibilities.
“Sometimes to be really effective in what you do, whether it’s your leadership, your family, your business, your kiddos…in order to really provide and take care of them, you really do have to pause and take care of yourself,” Nemeth said. “Otherwise, the warranty runs out.”
Nemeth and Rupert both stressed the intrinsic nature of women to take on leadership and nurturing roles within their family units and communities.
“I have found in women’s health that women (are) the caregivers, whether intentionally or not,” Rupert said. “So they tend to take on the burdens of other people.”
In the case of pregnancy, Rupert said many women come to Options concerned about how their pregnancy will affect and change other people’s lives. Regarding overall health, Rupert said that women tend to ignore signs that can lead to larger problems down the road.
“Women do tend to take care of their husbands, their children, maybe a parent, or their siblings…then they always tend to put themselves last,” Rupert said. “Sometimes they will ignore the little symptoms.”
Rupert also said that many women tend to neglect routine screenings such as mammograms.
Nemeth and Rupert explained that there have been improvements to women’s health in the last 20 years, ranging from ultrasounds, pregnancy and cycle tracking applications, prenatal care, and more.
Rupert added that society has minimized taboos around women’s health and that women can talk more about their health experiences than ever before. Both women also commented on the pressures young women can face when struggling with societal expectations to choose between being a successful career woman or being a stay-at-home mom.
“You’re not failing because you’re not home all of the time, but be home a good portion. And when you’re present, be present,” Nemeth said. “You’re not failing because you’ve chosen to be a stay-at-home mom. That’s important work … embrace that, run with that, and do it with excellence. But I know that there is certainly grace and we’re designed to do both. And it’s okay. We’re not competing.”
Rupert agreed with Nemeth and added that everyone should be mindful of what their motivations are.
“I encourage everyone to examine their ‘why’ behind why they’re doing it,” she said. “Are you seeking to be the CEO because that was something somebody placed on you when you were young? Women have a little bit of tendency, sometimes, to be people pleasers … but if that’s not your calling and not your heart’s desire, then I think we put a lot of stress and effort into trying to maybe become that. And that leads to depression.”
Rupert said that the sense of depression and dissatisfaction in one’s life can be because they are not truly seeking their purpose.
According to the Office on Women’s Health, womenshealth.gov, women are nearly twice as likely as men to experience major depression. Additionally, around one in five women experience mental health issues during pregnancy or in the first year after giving birth.
As for other key facts on women’s health, the office notes that cancer causes one in six deaths among women, and women younger than 50 are nearly twice as likely to develop cancer as men in the same age range. Also, more than one million women in the United States experience menopause each year, and most women reach menopause between 45 and 55.
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