BUSINESS
Digital marketing has surpassed traditional marketing in terms of impact and importance. It doesn’t matter if you have an established business or if you are just starting out – you have to use digital channels to promote your brand.
DNA Web Team
Updated : Jun 24, 2024, 04:59 PM IST
Businesses need to navigate social media, search engines, email, and content marketing, to drive business growth and brand visibility. For this businesses constantly need digital marketers’ assistance to develop marketing strategies, run ad campaigns, and create customer engagement.
Digital Marketing professionals and their services are in high demand, and this career field is only expected to grow as technology continues to become an irreplaceable facet of life.
India has become a hub for digital marketing and continues to grow in this sector. We have a skilled workforce and digital marketing allows the flexibility to work remotely for national and international clients, and has an undoubted potential for high earnings. Along with this, digital marketers can tap into diverse industries, and experience a dynamic career.
However, as any digital marketer would tell you, a digital marketer once doesn’t mean a digital marketer forever. Unlike traditional marketing, which has a formulaic approach full of tried and tested rules, the only rule of digital marketing is change. If you are not constantly updating yourself, you will lose out on the comforts that this profession allows. The digital landscape is continually evolving, which requires digital marketers to stay updated with the latest trends and technologies. Any change in digital algorithms, introduction of new tools or new regulations has immediate impact on digital marketing structures.
The rapid pace of change means that strategies that were effective a year ago may no longer be relevant. Hence, learning and adapting is paramount for digital marketers. Online courses and certification programmes are a great way to remain updated and upskill.
Today, digital marketers are rushing to upskill themselves in regards to AI. AI tools are on the rise and are transforming the way marketers strategize, execute, and analyse campaigns. AI-powered tools and algorithms allow for more precise targeting, personalised content, and automated customer interactions. But before marketers can make the most out of these tools, they have to learn how to use them, and that is exactly where the dilemma sets in. How will they learn about it before it’s too late? Digital marketing is an extremely competitive field, and professionals need to update themselves before their competition does.
Monk AI, a TechEd startup bridges this gap and has introduced a lineup of courses that will teach digital marketers how to use AI tools in various areas like search engine optimization, social media marketing, content marketing and analytics. These courses are geared towards professionals who are looking to upskill and aspirants who want to get started as a digital marketer.
Monk AI has some of the most ambitious plans in TechEd today, and is led by Pradeep Rai. They recently completed its first round of seed funding, and will soon be expanding their scope of operations.
We will be seeing Monk AI academies across India where Monk AI courses will be taught in a classroom setting. They will also tap into major universities and make their course available for students who want to diversify their skillset. Their AR and VR courses are set to make a pilot run across colleges. The courses set to be offered to college students have been modified to be multidisciplinary and beneficial for students across streams like law, business, commerce and engineering.
(This article is part of DMCL’s Consumer Connect Initiative, a paid publication programme. DMCL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article. The DMCL Editorial team is not responsible for this content.)
Lok Sabha Elections 2024: Anupamaa' Star Rupali Ganguly Joins BJP, Says 'Big Fan' Of PM Modi
Salman Khan House Firing Case: Accused Anuj Thapan Dies By Suicide In Mumbai Police Custody
Lok Sabha Elections 2024: Congress' Rahul Gandhi-Amethi Suspense Making BJP Nervous? | Uttar Pradesh
Delhi Bomb Threat: Who Is Behind The Hoax Bomb Threat That Shut Down Hundred Schools In Delhi?
Bangladesh Protest: Unreal Scenes In Country After fresh Wave Of Protests |Sheikh Hasina
Baba Siddique's son Zeeshan dares killers, says, 'they silenced my father, but they forget…'
When world's richest man Elon Musk shared how he was moved by Ratan Tata and his vision about Tata Nano project
Pro Kabaddi 2024 Dream11 prediction: Predicted playing 7s for Gujarat Giants vs Bengaluru Bulls match 6
Flipkart Big Diwali Sale: Massive discount on Moto G85, iPhone 15 Plus and more
CNG prices likely to surge by Rs 4-6, here's everything you need to know
This is world's most expensive condom that is 200 years old, it is made of…
IND vs NZ: India make surprise addition to squad, call-up star all-rounder for last two Tests vs New Zealand
PM Narendra Modi to virtually inaugurate Bagdogra airport terminal worth Rs 1550 crore
This is India's slowest train, takes 37 hours to complete its journey, stops at 111 stations, its tickets are still…
Pro Kabaddi 2024 Dream11 prediction: Predicted playing 7s for Bengal Warriors vs Jaipur Pink Panthers match 5
Maharashtra assembly polls 2024: BJP releases first list of 99 candidates, Dy CM Fadnavis to contest from…
Meet multimillionaire who hid his fortune from his son, lived in modest flat, revealed his wealth only after..
Prince Narula, Yuvika Chaudhary blessed with a baby girl on Karwa Chauth, his father says 'We're blessed and happy'
KL Rahul's Test retirement confirmed? Batter's 'pitch touch' gesture after Bengaluru loss breaks internet
Meet man, who is new CTO of Rs 16734000 crore company, studied from IIT Madras, will work closely with…
Mukesh Ambani's Jio launches plan for ENTERTIANMENT lovers, offers 12 OTT subscription for 28 days, just for Rs…
Meta AI on WhatsApp to soon serve as your personal assistant, know how it will work
Producers Ekta Kapoor, Shobha Kapoor land in legal trouble, case filed under POCSO Act due to this reason
Shocking: People in THIS country love eating crocodile meat, price of reptile's meat per kg is Rs…
India star reveals how Rishabh Pant is helping Sarfaraz Khan to get fitter for Border-Gavaskar Trophy
Meet woman, daughter of IAS officer, wife of CEO who runs IT company, her husband's net worth is Rs 7500 crore, she is..
Mukesh Ambani's Jio to get tough competition from this BSNL plan, provides unlimited benefits for less than Rs 7 per day
Russia shoots down over 100 Ukrainian drones as missile strike on Ukraine injures 17
IndiGo receives bomb threats for multiple flights, airline issues statement, says, 'taking all necessary…'
WTC Points Table: Updated World Test Championship standings after India's defeat to New Zealand in Bengaluru
Delhi pollution hits ‘severe’ levels, AAP govt lists THIS reason as major factor
IND vs NZ: New Zealand script history with first Test win in India in 36 years, take 1-0 lead in Bengaluru
Elon Musk promises to award $1 million each day to anyone who signs his…
Loud blast in Delhi: Explosion reported outside CRPF school in Rohini, probe underway
‘No clean shave, no love’: Indore women's dating demands sparks discussion, watch viral video
Isha Ambani turns heads in stunning black and white outfit at Mumbai event, it costs…
Big move by Mukesh Ambani as Reliance Industries to revive Campa Cola, plans to disrupt…
This film marked debut of three newcomers, turned them big Bollywood stars; made in Rs 59 crore, it earned…
Delhi school blast: NIA, NSG join probe; CM Atishi lashes out at centre, says 'situation like Mumbai's underworld era..'
Bigg Boss 18 Weekend Ka Vaar: Love brewing in Salman Khan’s house? Chahat Pandey confesses she likes…
'Mom, thank you…': Isha Ambani credits Nita Ambani for her success in touching speech
8th Pay Commission: Minimum salary to be doubled? Big announcement expected on…
Kichcha Sudeep’s mother Saroja Sanjeev passes away at 86 due to…
Surbhi Chandna is 'really excited' for her first Karwa Chauth after marriage: Karan will be fasting with me | Exclusive
'The answer lies in the…': Gautam Adani gets candid on why he didn't complete his education
'Flying Beast' Gaurav Taneja shuts down divorce rumours, shares funny video with wife Ritu Rathee on Karwa Chauth
Cultural Shock? Desi singing loudly inside bus in Germany divides opinion, watch viral video
This top Bollywood actress was removed from film for rejecting director’s marriage proposal, Madhuri Dixit then…
Meet man who worked as waiter, earned Rs 3,000 per month, cracked UPSC exam with AIR…
Internet furious over little girl handling giant snake, social media says 'irresponsible parenting', video goes viral
Noida Master Plan-2041: NCR to get new city, UP government approves 'New Noida', to be readied in…
This superstar helped Salman Khan when he didn’t have money, gifted him expensive shirt, took him home to…
Understanding Fault Lines: Deep dive into India-Canada diplomatic standoff
Aditya Birla Group's big movement, set to invest Rs 75 crore in THIS Virat Kohli backed brand
Bigg Boss 18 Weekend Ka Vaar: Netizens call Avinash Mishra 'sasta Asim Riaz' as he fights with Karan Veer Mehra again
Air Pollution: Delhi-NCR air quality turns 'severe', AQI reaches…
Meet Vikram Ahuja, Sohail Khan’s ex-wife Seema Sajdeh’s boyfriend, former fiance who is Sunny Deol, Bobby Deol's…
70 Bomb Threats In 6 Days: What is the reason behind this surge in hoax warnings?
'I'm sorry…': Throwback to when Ratan Tata fact-checked journalist for a quote attributed to him
'You will never understand…': Here's what Ratan Tata told industrialist who asked him to pay bribe worth Rs 15 crores
Rajasthan accident: 12 including women, children killed in collision between auto-rickshaw, bus in Dholpur
This is India's oldest company, owns brands and an IPL team; the group has net worth of Rs 60,000 crores
Salman Khan gets emotional at Bigg Boss 18 amid death threats: ‘What all I am going through…’
'Grave mistake': Netanyahu warns Iran, Hezbollah after 'assassination' attempt
Mukesh Ambani's next BIG step, Jio Cinema likely to shut down due to…
Viral video: Yahya Sinwar once said 'killing him would be the greatest gift Israel could give him', here's why
Delhi-NCR update: Jewar Airport to run 25 domestic, three international flights on first day of operations
Meet Shah Rukh's heroine who became star with debut, then quit films at 27, married man worth Rs 500000000000; is now…
Raj & DK react to similarities between Citadel Honey Bunny, Fast & Furious 7: 'We have seen…' | Exclusive
PM Modi set to launch multiple development projects worth Rs 6100 crore from Varanasi today; check details
Founder of THIS India's biggest startup whose net worth was once 17545 crore confirms it's 'worth zero' now
Meet man, who used to be mechanic, cleared UPSC exam on first attempt, secured AIR 32 to become….
Meet India's richest TV celebrity, who owns Rs 15 crore apartment, Range Rover, not Dilip Joshi, Rupali Ganguly
IND vs NZ, 1st Test Bengaluru weather forecast: Will rain affect play and potentially save India on Day 5?
SA-W vs NZ-W, Women's T20 World Cup Final: Predicted playing XIs, live streaming, pitch and weather report
RRB NTPC 2024: Registration window ends today, check easy steps to apply at rrbapply.gov.in
Watch: Little girl lifts huge snake in viral video, parents face backlash for dangerous stunt
Happy Karwa Chauth 2024: WhatsApp wishes, messages and quotes for your loved ones
Bigg Boss 18: Avinash Mishra gets into MAJOR fight with Karan Veer Mehra, pushes him, says 'tera baap hu main'
DNA TV Show: Salman Khan beefs up security with bulletproof car, personal weapon amid threat from Lawrence Bishnoi
Zerodha's Nikhil Kamath, known for favouring renting, buys his 1st house; here's why
Emerging Teams Asia Cup: Tilak Varma, Anshul Kamboj shine as India A begin campaign with 7-run win over Pakistan A
Mukesh Ambani's Reliance to stream all live sports, including IPL on Hotstar post merger with Disney? Know here
India vs New Zealand: What is the lowest target successfully defended by India in Test cricket history?
Tom Holland drops MAJOR update about Spider-Man 4, says 'excellent' script impressed him, Zendaya: 'This is worthy of..'
Meet Ratan Tata’s favourite chef, who began his career in a garage, now he is…
Rajinikanth to compensate producer's loss for Vettaiyan failure? Here's what we know
SA-W vs NZ-W, Women's T20 World Cup Final Dream11 prediction: Fantasy cricket tips for South Africa vs New Zealand
Who is Navya Haridas, BJP candidate set to contest against Priyanka Gandhi in Wayanad Lok Sabha bypoll?
Jharkhand Assembly Election 2024: BJP releases first list of 66 candidates, fields Champai Soren from…
Meet woman behind the voice of Apple's iPhone 'Siri', never paid for it due to…
Meet woman, who cleared 'world's toughest exam', fell in love with her mentor, had Rs 4550 crore net worth, now bankrupt
Who is IPS Anurag Gupta, acting Jharkhand DGP removed by EC ahead of Assembly polls?
Meet Vijaya Kishore Rahatkar, the newly appointed chairperson of NCW
BB 18: Hema Sharma's husband accuses her of preventing him from meeting their son, demanding Rs 2.50 crore home, takes..
Watch: Rishabh Pant's monstrous 107m six against Tim Southee leaves New Zealand players stunned
Mukesh Ambani's driver earns Rs 2400000, he is fully trained for…
Meet world’s richest celeb, owns film franchise worth Rs 420347 crore; richer than Shah Rukh, Big B, Hrithik, Tom Cruise
This woman managed Shah Rukh Khan's career for 12 yrs, has Rs 500000000 net worth, her connection with Gauri Khan is…
Why do air hostesses wear high heels?
Watch: Rohit Sharma, Virat Kohli engage in heated argument with umpires during India vs New Zealand 1st Test
Mukesh Ambani brings iconic London brand to Indian market, opens its first outlet in…
Not Karisma Kapoor, Alia Bhatt or Kareena Kapoor, this actress is Riddhima Kapoor Sahni’s daughter Samara’s idol
IND vs NZ 1st Test, Day 4: Heavy rain in Bengaluru forces early stumps, New Zealand need 107 runs to win
Meet actor whose wife is hindu, father Christian, mother Sikh, brother Muslim, his film was Oscar nominated, he is…
