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by FRESH LIVING
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KUTV — In the United States, men account for a staggering 74% of all suicides.
In Utah, that number climbs even higher—to 80%.
These heartbreaking statistics inspired Joe Tuia'ana to take action and start the i love you bro PROJECT, a Utah-based 501(c)(3) nonprofit that’s doing something no other organization in the country is: focusing specifically on men’s mental health, suicide prevention for men, and emotional development for men through connection-driven, evidence-based programming.
Kari Hawker-Diaz spoke to Joe about this nonprofit and an event happening this coming weekend where people can support the work of the i love you bro PROJECT.
Step into strength at Forged Through Fire, a powerful firewalk fundraiser supporting men's mental health and suicide prevention. Join the group on Saturday, June 14th from 5–10pm, with the firewalk lighting up at sunset.
Born from a life-altering encounter on a Lehi overpass in 2022, Joe’s journey began when he helped talk a man off the ledge by repeating a simple but powerful phrase: “I love you, bro.” That moment sparked more than just a rescue—it started a movement.
Today, the i love you bro PROJECT offers five free, in-person programs designed to foster connection, healing, and growth:
At the heart of the mission is a message that’s both simple and revolutionary: “We are saving the world, one bro at a time.”
For more information or to get involved, visit iloveyoubro.org.
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