Google Analytics 4 (GA4) news, trends and how-to guides – MarTech

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MarTech » Marketing analytics » Google Analytics 4 (GA4)
As Google finally sunsets the standard version of Universal Analytics, migration to Google Analytics (GA4) becomes mandatory for all those who rely on Google to track website performance.
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Marketing analytics
For the first time, integration is accessible to both GA4 standard and 360 properties.
Google Analytics 4 (GA4)
Universal Analytics is dead! Here are three reasons marketers should be saying, “Long live Google Analytics 4!”
Marketing analytics
Learn how to leverage GA4’s predictive metrics to forecast customer behavior and inform your marketing campaigns.
Google Analytics 4 (GA4)
Marketers can now redact client-side text and exclude Google data signals from reports and explorations.
Google Analytics 4 (GA4)
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
Google Analytics 4 (GA4)
The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
Google Analytics 4 (GA4)
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Account-based marketing (ABM)
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
Google Analytics 4 (GA4)
Despite a year’s notice, a lot of companies put off the GA4 migration until the last minute. Now they’re trying to understand how to use it.
Google Analytics 4 (GA4)
If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4.
Google Analytics 4 (GA4)
Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4.
Google Analytics 4 (GA4)
Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4.
Google Analytics 4 (GA4)
Google Analytics 4’s mixed reviews may have you wondering what alternatives there are for large organizations. Start your research here.
Google Analytics 4 (GA4)
Almost two weeks after the supposed sunset of UA, the sky is still glowing red.
Google Analytics 4 (GA4)
Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement?
Google Analytics 4 (GA4)
We explore some legitimate complaints marketers have about the new Google Analytics UI.
Google Analytics 4 (GA4)
Many of you don’t like Google Analytics 4 and in responses to our recent poll you told us exactly why.
Google Analytics 4 (GA4)
Unlucky for some? 13 of the funniest reactions to Google’s now mandatory analytics solution.
Google Analytics 4 (GA4)
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Google Analytics 4 (GA4)
Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible.
Google Analytics 4 (GA4)
Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4
Google Analytics 4 (GA4)
In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings.
Marketing analytics
GA4 isn’t the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider.
Google Analytics 4 (GA4)
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it’s time to have your say.
Google Analytics 4 (GA4)
Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here’s a guide to determining that.
Google Analytics 4 (GA4)
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
Google Analytics 4 (GA4)
Looker rides to the rescue of the many marketers griping about GA4’s lack of data. However, you have to refresh your data sources first.
Google Analytics 4 (GA4)
It’s less than two months until Universal Analytics sunsets. The “Google Whisperer” is here to help you transition to Google Analytics 4.
Marketing analytics
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Google Analytics 4 (GA4)
The good news is that Google plans to replace it with something bigger and better.
Google Analytics 4 (GA4)
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
Google Analytics 4 (GA4)
Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.
Google Analytics 4 (GA4)
The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.
Google Analytics 4 (GA4)
Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves.
Google Analytics 4 (GA4)
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources.
Google Analytics 4 (GA4)
A collection of all the tools and resources we’ve mentioned in our GA4 series, plus a few extra. We’ll be adding to it in the future.
Google Analytics 4 (GA4)
GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement.
Google Analytics 4 (GA4)
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property.
Google Analytics 4 (GA4)
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly.
Marketing analytics
UTM codes, text you add to a link to gives you more information, are a key element to get the most from GA4.
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