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There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.
Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
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DataReportal
April 2024
Worldwide
April 2024
13 years and older
Based on addressable audience only
Internet users who access their Facebook account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
Social Media & User-Generated Content
Most used social networks 2024, by number of users
Social Media & User-Generated Content
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Social Media & User-Generated Content
Facebook: distribution of global audiences 2024, by age and gender
Social Media & User-Generated Content
Meta: annual revenue and net income 2007-2023
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