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Exciters Co., Ltd. (CEO Roh Jae-wook), which operates the fitness center smart retail solution “PX24,” announced on the 11th that it has opened its second PX24 unmanned store at Spo Annie Hwagok Station, the largest fitness center franchise in Korea.
The PX24 store, which was introduced this time, is in the form of a 3.5 pyeong shop-in-shop, providing an easy and fast artificial intelligence (AI) unmanned shopping experience to fitness center users. Users can easily purchase drinks, snacks, and sports items required before and after exercising without a separate barcode payment process.
The AI technology was implemented in cooperation with PX24’s technology partner In-Indus AI, and the AI-based system that automatically recognizes when customers pick up items maximizes operational efficiency in fitness centers, which are increasingly burdened with labor costs.
Spo Annie Hwagok Station is a large center with a size of about 500 pyeong and is mainly used by young members. Accordingly, PX24 said, “Build-up marketing solutions that lead to advertising, experience, and sales will provide young consumers with a positive brand experience and present unique retail models within the fitness industry.”
PX24 successfully opened its first store at the fitness 101 Myeong-dong branch in August last year, and this time set up a second store at the Spo Annie Hwagok Station branch to expand the fitness retail market in earnest.
Meanwhile, Exeters is growing rapidly, attracting three seed investments last year alone and being selected for the Youth Start-up Academy.
“PX24 provides fitness center members with an integrated solution in which advertising, experience, and sales are organically connected,” an Exeters official said. “We will continue to strengthen cooperation with major domestic and foreign fitness brands to build a new retail ecosystem.”
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