The Science of Happiness: How Small Lifestyle Changes Improve Mental Health – Signals AZ

The Science of Happiness: How Small Lifestyle Changes Improve Mental Health – Signals AZ

Breaking News: Prescott’s Yavapai College First Community College in United States Offering Three-Year Bachelor’s Degree
Happiness isn’t just a fleeting emotion—it’s a state of well-being deeply connected to physical and mental health. Research shows that small, consistent lifestyle changes can have a profound impact on mood, stress levels, and overall mental resilience. According to the World Health Organization (WHO), depression is the leading cause of disability worldwide, affecting over 280 million people (WHO, 2023). Yet, studies indicate that even minor lifestyle adjustments – such as practicing gratitude, regular movement, and fostering social connections- can significantly enhance mental health and overall happiness. Whether seeking to reduce stress, improve emotional well-being, or boost energy levels, incorporating simple, science-backed strategies into daily routines can make a substantial difference.
Happy young woman with arms outstretched breathing in fresh air during sunrise.

1. Prioritize Daily Movement

Exercise isn’t just for physical fitness—it’s a powerful mood booster. Engaging in regular physical activity releases endorphins, serotonin, and dopamine, which help reduce stress and promote feelings of happiness. A 2023 study in JAMA Psychiatry found that individuals who engaged in moderate physical activity for just 30 minutes a day experienced a 26% lower risk of depression (Schuch et al., 2023). Whether walking along the Peavine Trail, attending a yoga session at a local studio, or strength training at the gym, incorporating movement into daily routines can significantly improve mental well-being.

2. Practice Gratitude and Positive Thinking

Shifting focus toward gratitude and positivity rewires the brain to enhance happiness. Research published in the Journal of Personality and Social Psychology found that individuals who practiced daily gratitude journaling for 21 days experienced a 10% increase in overall happiness and a 35% reduction in depressive symptoms (Emmons & McCullough, 2003). Reflecting on three positive things each day or keeping a gratitude journal has been shown to lower stress levels, strengthen relationships, and improve emotional resilience.

3. Nourish Your Body with Mood-Boosting Foods

What you eat directly affects how you feel. A diet rich in omega-3 fatty acids, whole grains, lean proteins, and antioxidant-packed fruits and vegetables helps regulate mood and cognitive function. In a 2020 study in the American Journal of Clinical Nutrition, individuals who consumed a Mediterranean-style diet experienced a 33% reduction in symptoms of depression compared to those on a standard diet (Jacka et al., 2020). Foods like salmon, walnuts, leafy greens, and berries support brain health by reducing inflammation linked to anxiety and depression. Learn more about the Mediterranean diet and its benefits.

4. Build Meaningful Social Connections

Strong social relationships are one of the most significant contributors to long-term happiness. A Harvard study on adult development spanning over 80 years found that individuals with strong social bonds were not only happier but also physically healthier and lived longer (Waldinger & Schulz, 2015). Regularly engaging in conversations with loved ones, joining community groups, or participating in local events fosters a sense of belonging and emotional support.

5. Create a Relaxing Routine and Prioritize Sleep

Sleep plays a critical role in regulating mood, stress hormones, and mental clarity. According to the National Sleep Foundation, adults who sleep fewer than six hours per night are 2.5 times more likely to experience symptoms of depression and anxiety compared to those who get sufficient rest (National Sleep Foundation, 2020). Establishing a consistent bedtime routine, limiting screen time before bed, and practicing relaxation techniques like meditation or deep breathing can enhance sleep quality.
Happiness isn’t about making drastic life changes—it’s about adopting small, intentional habits that promote well-being over time. Prioritizing movement, gratitude, nutrition, relationships, and rest can significantly enhance mental and emotional health. With a clear link between lifestyle choice and mental wellness, it’s evident that simple changes can create a lasting impact. For those in Prescott Valley seeking personalized mental wellness strategies, consulting with a medical expert can help develop a tailored plan for achieving long-term happiness and improved mental health.
References:

  • World Health Organization (WHO). (2023). Depression: Key Facts. Retrieved from who.int
  • Schuch, F. B., et al. (2023). “Exercise and incident depression: A meta-analysis of prospective cohort studies.” JAMA Psychiatry, 80(1), 32-40.
  • Emmons, R. A., & McCullough, M. E. (2003). “Counting blessings versus burdens: An experimental investigation of gratitude and subjective well-being in daily life.” Journal of Personality and Social Psychology, 84(2), 377-389.
  • Jacka, F. N., et al. (2020). “A randomised controlled trial of dietary improvement for adults with major depression (the ‘SMILES’ trial).” American Journal of Clinical Nutrition, 111(2), 529-537.
  • Waldinger, R. J., & Schulz, M. S. (2015). “The Harvard Study of Adult Development: Lessons from an 80-year study of happiness.” Harvard Medical School, 1-8.
  • National Sleep Foundation. (2020). Sleep deprivation and depression. Retrieved from sleepfoundation.org

Stay well with more Mind Body Soul on Signals A Z.com.


F1RST2KNOW events dining deals

Subscribe and be the F1RST2KNOW!

Loading Comments
DMCA Notices
Newspaper website content management software and services

source

Leave a Comment

Osinachi Nwachukwu trial: Widower sentenced to death by Nigerian court – BBC

Osinachi Nwachukwu trial: Widower sentenced to death by Nigerian court – BBC

The widower of popular Nigerian gospel singer Osinachi Nwachukwu has been sentenced to death by hanging in connection with her death three years ago.
The 42-year-old singer was initially said to have died of throat cancer, before her family went public with allegations of domestic violence.
They accused her husband, Peter Nwachukwu, of abusing the music artist, which ultimately led to her death. A judge convicted him of 23 charges, including culpable homicide, and gave him the maximum sentence for the crime.
It is unclear if Peter Nwachukwu, who denied the charges, will be executed, as the authorities rarely implement the death sentence. He has the right to appeal.
The case, held in the High Court in the capital, Abuja, has drawn much attention in Nigeria because of the musician's prominence, and widespread concern about domestic violence.
The late singer, who is survived by four children, was featured on the 2017 hit gospel song Ekwueme, which has more than 136 million YouTube views.
Peter Nwachukwu, who was arrested in 2022, was also charged with emotional, verbal and psychological abuse, cruelty to children and criminal intimidation of them.
Seventeen people, including two of the couple's children, were called by the prosecution as witnesses during the trial.
Justice Njideka Nwosu-Iheme found the widower guilty of all the charges, saying the prosecution had proven its case beyond reasonable doubt.

Go to BBCAfrica.com for more news from the African continent.

Follow us on Twitter @BBCAfrica, on Facebook at BBC Africa or on Instagram at bbcafrica
One of Agather Atuhaire's colleagues says she shows "indications of torture" after being detained in Tanzania.
The state department is imposing new sanctions on the country's government because of the findings.
Joseph Kabila faces the prospect of being tried in a military court for allegedly backing M23 rebels.
African culture is being brought to island schools as part of an awareness week.
US President Donald Trump says a genocide is taking place in South Africa, a claim a judge dismissed as "imaginary".
Copyright 2025 BBC. All rights reserved.  The BBC is not responsible for the content of external sites. Read about our approach to external linking.
 

source

Leave a Comment

Vietnam: A Hub for Accessible World-Class British Transnational Education for Resilient Global Graduates – PR Newswire

Vietnam: A Hub for Accessible World-Class British Transnational Education for Resilient Global Graduates – PR Newswire

Telephone
+91 22-69790010 from 9 AM – 5:30 PM IST
Contact
+91 22-69790010
from 9 AM – 5:30 PM IST
28 Apr, 2025, 05:30 IST
Share this article
HANOI, Vietnam, April 28, 2025 /PRNewswire/ — Vietnam is emerging as a leading destination for affordable British transnational education (TNE) in Southeast Asia, offering high-quality local programmes that develop resilient global graduates.
Vietnam hosts 28 self-licensed TNE universities and eight foreign-invested institutions over the last two decades. Among them, British University Vietnam (BUV) boasts a 100% graduate employment rate within three months, while RMIT Vietnam serves over 12,000 students and has 20,000 alumni since 2000.

Vietnam’s Leadership in UK Transnational Education
Within this landscape, the UK plays a leading role. According to the 2024 British Council report, Vietnam is now the 5th largest UK TNE market in East Asia and 3rd in Southeast Asia. It’s also a priority country in the UK’s International Education Strategy.
Vietnam’s TNE programmes follow strict partner-country standards, offering flexible, student-centred learning and industry-relevant skills that boost employability.
BUV, recognised by the British Council as an exemplary foreign-invested university, offers degrees from prestigious UK institutions such as the University of London (with academic direction from LSE), Bournemouth University, and more.
These programmes equip graduates with globally valued qualifications. BUV remains the only university in Vietnam formally accredited by QAA, following a rigorous year-long process that included site visits to its 5-star Ecopark campus.
Driving Graduate Success
As a leading UK TNE example in Vietnam, BUV equips students with practical skills, global exposure, and internationally recognised qualifications – preparing them to succeed across startups, corporates, and academia.
BUV alumni have built successful startups across diverse industries, from business, creative industries, marketing, retail, to technology and hospitality. Many have rapidly expanded their businesses with multiple branches in Vietnam and have taken their ventures to international markets.
In the corporate sector, BUV graduates hold high-level leadership roles at major companies. In Vietnam, they contribute to leading firms like VinFast, Samsung, Nestlé, etc. Internationally, they work at top corporations such as PwC, KPMG, McKinsey, Generali, etc. demonstrating their ability to lead in both local and global business environments.
Academically, BUV alumni have secured prestigious doctoral positions and graduated with master’s degrees with scholarships at world-renowned institutions, including the University of Oxford, the University of Colorado Boulder, the University of Sydney, and the University of Strathclyde, etc.
“At BUV, we offer quality British education that nurtures dreams and builds resilience,” said Professor Raymond Gordon, Vice-Chancellor and President of BUV. “Our graduates exemplify the transformative power of TNE, equipped to thrive in a dynamic global world.”
A Benchmark for Excellence
BUV’s achievements rest on academic excellence and international quality. BUV stands out for its exceptional standards as the first university in Vietnam and ASEAN accredited by the UK’s QAA, and the first in Vietnam to receive a 5-Star Excellence Rating from QS. Over 60% of faculty hold doctorates, bringing global experience that enriches student learning.
Students benefit from strong career support, global exposure through 400+ industry partners, and nearly 50 partner universities including Russell Group institutions.
Located in the eco-friendly Ecopark, just 25 minutes from central Hanoi, BUV’s 85 million USD campus is Vietnam’s first to earn EDGE Advanced certification. It features cutting-edge facilities and technology that meet top global standards.
BUV offers up to 100% scholarships for outstanding undergraduate and postgraduate international students holding foreign passports. Applications for autumn 2025 close on June 30, 2025.
International students receive airport pickup, orientation, and accommodation in Ecopark. The Global Buddy programme matches them with local peers for support, while clubs, cultural trips, career counselling, and mental health services help students thrive in a global environment.
For more information: https://www.buv.edu.vn/scholarships/global-pathfinders-scholarship/
Photo – https://mma.prnewswire.com/media/2672398/buv_415.jpg
Logo – https://mma.prnewswire.com/media/2567549/British_University_Vietnam_Logo.jpg
भारतीय छात्र विदेश में वीज़ा प्रतिबंध, भाषा संबंधी बाधाओं और नौकरी की सीमित संभावनाओं सहित बढ़ती चुनौतियों का सामना करते हैं। 2023 में, ऑस्ट्रेलिया…
Indian students face growing challenges abroad, including visa restrictions, language barriers, and limited job prospects. In 2023, Australia saw a…
Education
New Products & Services
Surveys, Polls and Research
Do not sell or share my personal information:

source

Leave a Comment

Leave a Comment

Gurdwara, Hindu temple vandalised with pro-Khalistan, anti-India slogans in Canada – Tribune India

Gurdwara, Hindu temple vandalised with pro-Khalistan, anti-India slogans in Canada – Tribune India

As advance polling for Canada’s federal elections concludes on Monday, leading up to the final voting day on April 28, a series of unsettling incidents within the past 24 hours has spotlighted the delicate tensions simmering within the Indian diaspora and Indo-Canada relations.

The vandalism of a gurdwara and a Hindu temple in Surrey on Saturday—allegedly by pro-Khalistan activists—alongside the emergence of anti-India and anti-Hindu slogans at the Khalsa Parade in Surrey later in the day, starkly underline these frictions. Adding to the charged atmosphere, Conservative leader Pierre Poilievre’s Saturday visit to Brampton’s Guru Nanak Mission Centre (GGNMC) has drawn attention to the complex interplay of cultural, religious, and political dynamics within the communities.
The vandalisation of the gurdwara and the temple with pro-Khalistan and anti-India graffiti coincided with the Khalsa Parade, where “wanted” posters of Prime Minister Narendra Modi, Home Minister Amit Shah and External Affairs Minister S. Jaishankar were paraded. While this has attracted significant criticism, it speaks volumes about the simmering tensions and attempts to polarise communities. Social media is teeming with videos showing pro-Khalistan activists, with flags, asking Indians (read Hindus) to “go back to their country”.

Mocha Bezirgan (@BezirganMocha), who describes himself as an “anti-corruption and anti-terrorism investigative journalist”, wrote on X: “Happening now: World’s largest Khalsa Day Parade in Surrey, B.C. Chants of ‘Kill Modi Politics’ echo throughout the parade route, accompanied by Sikh hymns and martial arts demonstrations…”
The event attracted politicians of all shades, with Conservative and NDP leaders Poilievre and Jagmeet Singh attending in person. Liberal leader Mark Carney was notably absent. The event saw participation from over 5,50,000 people, and many have criticised the open display of Khalistani and anti-India sentiments amidst the glorification of the alleged Air India bombing mastermind.

Ahead of the Khalsa Parade, the Indian diaspora in Canada awoke to the news of vandalisation of the gurdwara and the temple in Surrey with hate graffiti. While both incidents are under police investigation, the Khalsa Diwan Society, which runs the gurdwara, blamed the vandalism on a small group of Sikh separatists advocating for Khalistan. “This act is part of an ongoing campaign by extremist forces that seek to instil fear and division within the Canadian Sikh community. Their actions undermine the values of inclusivity, respect, and mutual support that are foundational to both Sikhism and Canadian society,” the statement said. Incidentally, the management of this gurdwara promotes Sikh-Hindu unity and has kept Khalistani ideologues at bay.
Around 3 am., Lakshmi Mandir in Surrey was also vandalised with the same kind of graffiti. According to reports, CCTV footage with the temple management shows two men vandalising the walls. This was the third time the temple had been vandalised.
Daniel Bordman (@DanielBordmanOG), a journalist, wrote on X: “I went to the Lakshmi Mandir in Surrey that was vandalized last night by Khalistanis. This is the third time it has been vandalized. I spoke to management and the devotees, and they do not feel like the police or the political establishment cares at all.”
Poilievre’s Saturday visit to Brampton’s GGNMC has also sparked controversy as this centre is viewed to be pro-Khalistani, having dubbed Nijjar a “martyr”. Poilievre was accompanied by his close but controversial associate, MP Tim Uppal. Tim’s wife is said to be associated with the World Sikh Organisation, and his brother, Raymanpreet Singh Uppal, was charged in 2014 but later acquitted in a drug case.
While these incidents have undoubtedly shaken communities, it is crucial to recognise the broader context in which they occur. The Sikh diaspora in Canada is diverse, with a vast majority dedicated to peaceful co-existence, cultural preservation, and community development. The actions of a few hardliners must not weaken multicultural ties.
Irrespective of who wins the polls, it’s imperative that political leaders must take a stand on these sensitive issues and ensure that the rhetoric does not exacerbate these divisions. The focus should remain on unity, mutual respect, and the democratic principles that define Canada.
The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is run by a trust comprising five eminent persons as trustees.

The Tribune, the largest selling English daily in North India, publishes news and views without any bias or prejudice of any kind. Restraint and moderation, rather than agitational language and partisanship, are the hallmarks of the newspaper. It is an independent newspaper in the real sense of the term.

The Tribune has two sister publications, Punjabi Tribune (in Punjabi) and Dainik Tribune (in Hindi).
Remembering Sardar Dyal Singh Majithia

source

Leave a Comment

Leave a Comment

GPEI-A critical moment for global public health: Polio eradication at the 2025 World Health Assembly – Global Polio Eradication Initiative (GPEI)

GPEI-A critical moment for global public health: Polio eradication at the 2025 World Health Assembly – Global Polio Eradication Initiative (GPEI)

Against a backdrop of shifting geopolitical dynamics, economic uncertainty and ongoing humanitarian emergencies, global public health is undergoing upheaval. As delegates gathered in Geneva this week for the 2025 World Health Assembly (WHA), the urgency of sustaining momentum in disease eradication efforts was clear. Among the many pressing issues discussed, polio eradication remained a top priority.
Member State remarks and Rotary International’s call to action
During the Assembly, Member States reaffirmed their full support for achieving and sustaining a polio-free world, acknowledging WHO and its partners’ efforts to see the job done. Voicing concern about ongoing variant outbreaks and the need for interruption of wild poliovirus transmission in Afghanistan and Pakistan, Member States called for continued resourcing to the effort, and smart integration of polio functions within broader public health services. Other key themes were strengthened routine immunization – including with inactivated polio vaccine – through coordination with GAVI, and the needs for strong oral polio vaccine cessation planning and the safe and secure containment of polioviruses in research and vaccine manufacturing facilities.
As discussions unfolded, Rotary International – a founding partner of the Global Polio Eradication Initiative – highlighted the urgent need for sustained political and financial support to ensure the final push toward eradication. Judith Diment MBE, Chair of Rotary International’s Polio Eradication Advocacy Committee, confirmed Rotary’s ongoing commitment and urged WHO Member States to remain “resourceful, resilient, and resolved” to see eradication achieved, stressing the dangers of faltering at this stage of the game.
WHO African Region: Progress and ongoing challenges in the Lake Chad Basin
Encouragingly, circulating variant polioviruses – which predominantly affect the African continent – continue to show a downward trend. In 2024, 312 cases were recorded globally, compared to 529 in 2023. This year, 52 cases have been reported to date.
In the WHO African Region, efforts to stop the spread of variant polioviruses have intensified. In the first quarter of 2025 alone, ten African countries have conducted vaccination rounds, protecting nearly 54 million children with at least one dose of polio vaccine.
The welcome appointment of Professor Mohamed Yakub Janabi as the new WHO Regional Director for Africa promises renewed leadership to the region’s fight against polio.
A major milestone was celebrated during the Assembly: the successful closure of the variant poliovirus type 1 outbreak in Madagascar. This achievement reflects the unwavering commitment of African governments, health workers, communities, and GPEI partners in stopping the virus and protecting children across the region.
However, significant challenges remain in the Lake Chad Basin, one of the sub-regions most affected by the circulation of variant poliovirus type 2. A combination of operational challenges, insecurity, inaccessibility, and climate-related disruptions allows the virus to thrive among under-immunized populations. Cross-border population movements through porous borders further complicate eradication efforts, necessitating a robust, urgent, and coordinated response among affected countries to ensure every child is reached with polio vaccine.
WHO Eastern Mediterranean Region: The endemic frontline, Gaza, and Horn of Africa
Meanwhile, in the WHO Eastern Mediterranean Region, Afghanistan and Pakistan remain the last strongholds of wild poliovirus. Data for 2024 shows an increase in wild poliovirus cases in both countries, with Pakistan reporting 74 cases, and Afghanistan 25, compared to 6 cases per country in 2023.
While renewed and strengthened operational approaches to urgently reverse this trend are already having an impact, the situation remains fragile. This year presents a critical opportunity to capitalize on progress and finally end transmission.
Gaza, occupied Palestinian territory, was a key focus at the Assembly as Member States underscored the imperative to ensure aid, including vaccinations, be allowed to enter. No further cases have been reported since 2024, but the risk of resurgence remains high. WHO, alongside its partners, was commended on efforts to negotiate a humanitarian pause for a vaccination campaign that reached more than 560,000 children – a critical public health intervention delivered under extraordinarily difficult conditions. WHO reinforced the call for an immediate ceasefire and unimpeded flow of humanitarian aid at scale to protect children’s health and ensure every eligible child is reached. With its partners, WHO remains on standby to support additional rounds as soon as access can be secured.
Momentum to end the ongoing variant poliovirus transmission in the Horn of Africa reached an all-time high with health ministers from Djibouti, Ethiopia, Kenya, Somalia, South Sudan, and Yemen meeting with GPEI partners to renew their promise to end the protracted polio outbreaks in the region.
Polio transition planning and post-certification strategy
At the Assembly, Member States discussed ensuring the long-term sustainability of public health infrastructure and assets, including integrating critical polio eradication functions into national health systems as part of the transition process. In the context of reduced funding for global health, transition planning is more vital than ever to ensure that valuable polio knowledge, assets, and infrastructure are retained and repurposed in polio-free countries to build strong, resilient, and equitable health systems. In this context, countries also discussed updating the vision for sustaining a post-polio world.
Polio eradication highlighted at WHA side events
Polio eradication was also featured in a WHA side event on outbreaks, where global health leaders discussed the broader challenges of disease resurgence, including measles and cholera. The event emphasized the need for investments, innovations and integration to strengthen surveillance, improve vaccine coverage, and prevent outbreaks. Speakers highlighted the role of routine immunization, cross-sector partnerships, and innovative techniques – including wastewater monitoring and digital disease modeling for surveillance and the use of electronic registries for immunization in low-resource settings – as critical tools in controlling preventable diseases.
Other side events also highlighted the importance of integration and sustained political commitment. A high-level session on defeating malaria, meningitis and polio through integrated solutions showcased how joint campaigns are reaching children in fragile settings. Meanwhile, the first in-person meeting of the Polio Legacy Challenge, sponsored by Qatar, Saudi Arabia and the UAE, demonstrated strong regional solidarity and a shared vision to support health systems and polio eradication in Afghanistan.
Recognizing leadership in public health
A highlight of this year’s Assembly was the awarding of WHO’s Dr. Lee Jong-wook Memorial Public Health Prize to Professor Helen Rees of South Africa, for her outstanding contributions to public health. Professor Rees, a globally recognized expert in infectious diseases and vaccine policy, and chair of the International Health Regulations Emergency Committee, was honored for her decades of leadership in immunization and disease prevention.
Looking forward: Ensuring resilient funding to achieve eradication
As the WHA concludes, the world stands at a crossroads – sustained commitment and strategic investments are essential to ensure polio eradication becomes a reality. At the Assembly, stakeholders were urged to consider innovative financing approaches, through debt swaps, catalytic investments, or integrating polio into broader health financing instruments. This will allow for a more diverse, resilient funding base, critical to sustaining operations in the final mile, while improving children’s overall immunity and ensuring health systems in developing countries remain strong.
As this decisive moment in public health unfolds, one truth remains unwavering: polio eradication can and must be achieved. The GPEI and its partners reaffirmed their dedication to delivering a world free of polio – a global public good from which all nations will benefit equally. But this final stretch requires resilience, vigilance, and the collective will to see the mission through. Now is the time to stay the course, ensuring that no child, anywhere, is left vulnerable to this preventable disease.
Global Polio Eradication Initiative
World Health Organization
Avenue Appia 20,
1211 Geneva 27
Switzerland
Designed and produced by ACW

source

Leave a Comment

Leave a Comment

Leave a Comment

Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie – Athletech News

Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie – Athletech News

ClassPass has fundamentally changed the boutique fitness industry since its inception in 2013, giving wellness enthusiasts around the world the ability to try new studios at the touch of a button, all without being tied down to a long-term membership. 
But not everyone is a fan of the popular platform that lets people book fitness classes and wellness appointments at discount rates. Some studio owners complain that the service cannibalizes their business since they earn less revenue from ClassPass bookings than traditional ones. Rival booking services have even cropped up claiming to offer a better deal for small business owners
Proponents of ClassPass point to its ability to serve as a powerful marketing tool at scale, connecting studios with a vast amount of potential new clients who can become long-term members, a service the platform effectively provides for free. 
While the truth may be somewhere in the middle, ClassPass CEO Fritz Lanman believes the platform does a lot more good than harm for boutique fitness studios, especially if it’s used properly – and he’s got the data to back that assertion up. 
Athletech News spoke with Lanman and several fitness owners and executives who’ve seen positive results from ClassPass to get their takes on why the platform is beneficial for the industry.
Much of the debate around whether ClassPass cannibalizes business stems from a fundamental misunderstanding of how the platform works, Lanman argues. 
ClassPass isn’t meant to function as the primary way a fitness studio fills its class spots; it’s designed to help studios fill otherwise empty seats with paying customers they likely wouldn’t have reached on their own.
“ClassPass’ goal is to help businesses monetize unfilled class and appointment spots with clients they would not have attracted themselves, at prices that maximize their revenue on that excess capacity,” Lanman tells ATN.

This type of service is especially important in an industry like fitness, Lanman argues, since class spots are perishable – if someone doesn’t show up for Jane’s 7:00pm yoga class, that revenue is lost forever. There also tends to be a lot of excess capacity (unfilled seats) in the fitness industry, so a service like ClassPass solves a problem many studio owners face. 
In essence, ClassPass’ entire reason for existing is to help fitness and wellness brands drive “incremental revenue,” or money they wouldn’t have earned without the platform. 
It does this quite well, according to the numbers. The average Mindbody business sees a 29% increase in incremental revenue after six months on ClassPass, the platform says. While ClassPass only has access to this type of data for businesses that use Mindbody software (the two brands are affiliated), there’s reason to believe the same holds true for businesses that use other providers.
In all, ClassPass estimates that 99.5% of its partners gain incremental revenue from being on the platform. What’s more, the company says it’s injected $1.6 billion of revenue into the global wellness economy since the COVID shutdowns of 2020.
Solidcore, one of the fastest-growing brands in boutique fitness, uses the platform primarily to “sell excess inventory,” and fill up “off-peak classes,” according to the brand’s vice president of strategy and insights Gillian Almeida
“ClassPass has been an invaluable partner in helping us optimize revenue while ensuring our direct business remains the priority,” Almeida says. “We’re data-driven at Solidcore, and in every way we’ve analyzed it, our ClassPass revenue has been truly incremental.”

A common fear among fitness business owners is that their loyal members will flee to ClassPass for cheaper prices. Why spend $200/month on a single membership when you join a platform that lets you sample many different studios, often for less money than you were originally paying? 
This seems like a perfectly reasonable concern, in theory. But there are a couple of key reasons why it doesn’t play out that way in reality, Lanman says. 
For one, ClassPass users tend to occupy a distinct demographic: younger, more price-sensitive consumers who crave variety. They aren’t usually the types of clients seeking an unlimited membership plan at a single studio (at least not in the beginning). 
Data shows that 94% of ClassPass users are new to the studios they visit, and 56% are new to group fitness entirely. 
The other main reason why a studio’s loyal members typically don’t jump ship and become full-time ClassPass users: they don’t get the same in-class experience. 
“Availability for ClassPass users is unpredictable, prices are unpredictable and they don’t get to choose their machine/bike/mat, or benefit from policies specific to direct bookers,” Lanman admits. 
The platform does this to incentivize people to pay for full-time memberships if there’s a studio they really like. That strategy appears to be working. 
ClassPass reports that after an initial three-month “shopping” period, 91% of its users’ subsequent visits were to the same two to three studios in 2024. For businesses able to deliver a strong experience, there’s an opportunity to win new members.
“You’re creating that first starting point with ClassPass, that first step through the door…and then they hopefully fall in love with all the different services we have,” says Karen Abouzeid, the founder of MIYU Beauty and Wellbeing, a yoga and Pilates studio in Virginia. 
As a result, ClassPass converts more users to direct studio members than it takes from studios, Lanman reports.

ClassPass’ other chief selling point: free exposure. It doesn’t cost any money to list on ClassPass, and brands that appear on the platform gain access to over two million users – a mom-and-pop Pilates studio can find itself listed next to group fitness giant Barry’s on someone’s app. 
This can be very helpful for new brands looking to make it in the crowded, competitive world of boutique fitness. 
“It’s amazing exposure, especially for a new business,” says Steph Rountree, the founder of Bolt Fitness in Chicago. “Every client that comes in ClassPass is an opportunity for that gym. You never know down the line if maybe they’re going to join your gym. Maybe they’re going to buy a pack from you; maybe they’re going to buy your merchandise, and that’s one (more) person walking around with your branding.”
And while it’s true that studios earn less from a ClassPass booking than they would from a normal purchase (anywhere from 40 to 90% of the standard retail price depending on demand level) it’s possible for brands to recoup those costs by not having to run as many ads or offer discounted rates to get people inside their doors. 
“When businesses account for the discounts they offer and the marketing costs they incur when selling directly, they can often earn more per spot through ClassPass,” Lanman says.
 

It’s clear that ClassPass presents some compelling benefits for boutique fitness brands. While none of these data points and customer testimonials should serve to minimize the real-life concerns some business owners have expressed when using ClassPass, Lanman is confident the platform is driving the boutique fitness industry forward.
As evidence, he points to the platform’s impressive retention rate: last year, 95% of businesses that made over $50/month on ClassPass chose to stay. 
“If a partner finds that ClassPass is not serving them for whatever reason, they are free to leave the platform whenever they want,” he says. “The fact that very, very few do is strong validation that the model we have built works as designed.”
Keep pulse with the latest in fitness news.
Sign Up for Our Newsletter Trusted by 100k+ Fitness, Wellness & Health Executives.
Athletech News
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.
COPYRIGHT© ATHLETECH MEDIA GROUP LLC 2022, ALL RIGHTS RESERVED
Keep pulse with the latest in fitness news.
Keep pulse with the latest in fitness news.

source

Leave a Comment