The introduction to our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and engage global audiences, you’ll understand how to conceive, produce, amplify and analyse a digital communications strategy and you’ll take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media.
The introduction to our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and engage global audiences, you’ll understand how to conceive, produce, amplify and analyse a digital communications strategy and you’ll take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media.
Drew Elliott explains the radical impact of digital channels on the communications industry and how content has become the primary currency of marketing strategy. Here, he introduces his formula of “math plus magic”: which combines creativity and analytics to create excitement and virality.
Drew Elliott explains the radical impact of digital channels on the communications industry and how content has become the primary currency of marketing strategy. Here, he introduces his formula of “math plus magic”: which combines creativity and analytics to create excitement and virality.
The chapter outlines the content toolbox, with deep dives into social media, video, influencers and live streaming. Drew Elliott identifies his key principles for each platform and how best to use the wide-ranging tools available to marketers, from social takeovers to user-generated content.
The chapter outlines the content toolbox, with deep dives into social media, video, influencers and live streaming. Drew Elliott identifies his key principles for each platform and how best to use the wide-ranging tools available to marketers, from social takeovers to user-generated content.
Drew Elliott outlines his four-step model to manage content production, “SPAM”: Strategy, Production, Amplification and Measurement. Each step is illustrated using his #BreakTheInternet campaign with Kim Kardashian as a case study.
Drew Elliott outlines his four-step model to manage content production, “SPAM”: Strategy, Production, Amplification and Measurement. Each step is illustrated using his #BreakTheInternet campaign with Kim Kardashian as a case study.
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While virality is out of your control, there is a formula to creating content that is capable of going viral. Drew Elliott underscores this distinction and explains the critical success factors to creating the content, including knowing and entertaining your audience, creating a narrative and optimising cadence.
While virality is out of your control, there is a formula to creating content that is capable of going viral. Drew Elliott underscores this distinction and explains the critical success factors to creating the content, including knowing and entertaining your audience, creating a narrative and optimising cadence.
Drew Elliott identifies key roles in his digital team and how best to structure teams to match the needs of today’s digital landscape, including the creation of project-specific SWAT teams.
Drew Elliott identifies key roles in his digital team and how best to structure teams to match the needs of today’s digital landscape, including the creation of project-specific SWAT teams.
Final words of career advice from Drew and key takeaways from the course.
Final words of career advice from Drew and key takeaways from the course.
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The Connecticut-born editor, known for her close work with Diana Vreeland and Richard Avedon, has died.
The consumer goods firm, which also makes a range of stationery, lighters and razors, has acquired the hair brush firm from its private equity owners.
Elizabeth von Guttman, Jonathan Wingfield and Thomas Lenthal have bought back the title after its publisher was placed into liquidation last month. System will launch its next print issue in January.
The shapewear brand, co-founded by Kim Kardashian and Jens Grede, unveiled its first New York City flagship on 5th Avenue.
The American department store chain is boosting the size of its five-year bond offering by about $200 million after luring investors with 11 percent yield, people with knowledge of the sale told Bloomberg.
Berlin-based Zalando said Wednesday it will offer €6.50 per share for rival e-tailer About You, a 67 percent to Tuesday’s closing price.
The Zara parent company’s sales grew more slowly in the five weeks to Dec. 9 compared to a 14 percent lift a year earlier.
TikTok’s in-app shopping feature has gone live for users in Spain, marking the first step in an expansion of ByteDance Ltd.’s fastest-growing business across Europe.
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