Untar is one of the oldest, the biggest, and the best universities in Indonesia. Excellent-accredited by BAN-PT, offering 31 nationally and internationally accredited Study Programs. Click on the menus to find out more.
Through 31 Undergraduate, Graduate, Profession, and Doctorate Study Programs, Untar is committed to improve human resource quality by providing high-quality, universal, and cultural education to support Independent Learning Independent Campus program.
Through 31 Undergraduate, Graduate, Profession, and Doctorate Study Programs, Untar is committed to improve human resource quality by providing high-quality, universal, and cultural education to support Independent Learning Independent Campus program.
Find out more about ongoing and upcoming activities in Untar, as well as interesting articles from listed menu buttons.
For more than 60 years, Untar faithfully implements Higher Education Tridarma, including research and community engagement. Click on the menus to read interesting articles and access our journals.
For more than 60 years since its establishment, Untar has been and continues to collaborate with various educational institutes, industries, and government agencies, both nationally and internationally.
We believe in every individual’s talents and potential. Supported with more than 1.300 experienced and valuable lecturers and staffs, we are ready to develop smart young generations that have integrity based on each potential and interest. Let’s join us to be one of thousands Untar Academic Community.
With a total of 100.000 alumni from various ethnicity, cultural, and religious backgrounds united, becoming The Pride of the Nation.
The night culinary industry in Kwitang, Central Jakarta, is a sector that continues to grow along with economic growth and changes in consumer behavior. MSMEs in this field have a great opportunity to contribute to the local economy. However, in the digital era, the introduction of digital marketing and brand strengthening on social media is crucial for the growth of night culinary MSMEs in Kwitang. This is important to do considering that competition between MSME players is becoming increasingly fierce, not to mention the obstacles in doing business, such as MSME regulations, changes in consumer trends, the purchasing power of the surrounding community, and other things.
Kwitang is known as a bustling night culinary center, creating opportunities for MSMEs to attract customers from various walks of life. Changes in consumer behavior that seek food recommendations through social media require MSMEs to communicate through these platforms. Digital marketing, especially through Instagram, Facebook and Twitter, is a relevant solution.
While the adoption of digital marketing is not always easy due to limited resources, both financial and human, this strategy remains affordable. Education on digital marketing needs to be provided to help MSMEs understand effective strategies and measure the results of their campaigns. There are various educational programs that MSMEs can access to understand digital marketing concepts, such as Google Digital Garage, which provides free online courses on various topics, including digital marketing. Facebook Blueprint, which offers digital marketing courses, especially focusing on using Facebook and Instagram platforms for business promotion. LinkedIn Learning, which provides webinars and online courses by industry experts. They cover a wide range of topics, including digital marketing, and provide practical insights and case studies.
MSMEs can access these resources to understand digital marketing concepts, from basics to advanced strategies. A combination of online training, webinars, free resources, and community support can help them improve their skills and design effective digital marketing campaigns. The comprehensive solution involves digital marketing training, individualized consulting sessions, online community building, and periodic evaluations. The goal is to provide knowledge, skills, and support so that MSMEs can adopt digital marketing and strengthen their brand on social media. Abdimas activities carried out include mentoring through direct guidance to MSMEs in training on the introduction of market place platforms and providing an understanding of the latest market trends so that MSME players can adapt well to the development of these trends.
While measuring the competence of MSME players can be a sustainable abdimas program.
Outputs and achievement targets involve trained participants, increased understanding of digital marketing, visible brand strengthening, ability to implement strategies, formation of online communities, and successful digital campaigns. The conclusion shows the success of the program with a high level of participation and a positive impact on MSMEs.
Based on the results of Abdimas activities that have been carried out within 1 semester in the second semester of 2023, there are significant achievements in the introduction of digital marketing and brand strengthening on social media for night culinary MSME players in Kwitang, Central Jakarta. More than 80% of participants have completed the training program, opened an online store, and improved their understanding of digital marketing. 70% of participants were able to develop consistent social media content, while nearly 60% have implemented digital marketing strategies in their businesses.
These positive results are seen in the formation of an active online community, growth in the number of customers, increased sales, and improved interaction on social media. Therefore, this program has a significant impact on night culinary MSME players in Kwitang, Central Jakarta.
To maximize the benefits of the program, suggestions include continuous monitoring and evaluation, further training with the application of technology that is user-friendly and easily accessible to MSME players, collaborative strengthening, network development, joint marketing, stabilizing online stores, and measuring long-term impact. With these steps, it is expected that MSME players can continue to grow in adopting digital marketing and strengthen their brand on social media.
Volume 5 | No. 2 | | Editor: Fransisca Iriani
Author:
Joyce A. Turangan | Lecturer of Faculty of Economics and Business Universitas Tarumanagara
Berita terbaru
Sep 27, 2024
Sep 27, 2024
Sep 27, 2024
Sep 25, 2024
Agenda
Jl. Letjen S. Parman No. 1, Jakarta Barat 11440
021 – 56958723 (hunting) // humas@untar.ac.id
New Student Admission Re-Registration
Tracking System
IISMA Untar
