by CM Staff
The second phase of the DMSC program will try to upskill more than 500 marketers with up to 15 years of experience, helping those currently employed and those seeking new opportunities.
TORONTO — On May 27, the Canadian Marketing Association (CMA) announced the expansion of its Digital Marketing Skills Canada (DMSC) program. Reportedly entering its second year, the CMA says the program will focus on strengthening marketing capacity in sectors critical to Canada’s economic future, including automotive, food processing, grocery retail, consumer packaged goods manufacturing and medical technology. These industries are experiencing rapid transformation and rising demand for skilled marketers who may be able to help businesses navigate shifting consumer expectations, digitalization and global competition.
Launched by the CMA, in partnership with Jelly Academy and Growclass, the DMSC program is supported by funding from Upskill Canada, powered by Palette Skills, and the Government of Canada. The DMSC program will reportedly offer fully funded, industry-recognized training for marketing professionals at all career stages.
“In today’s rapidly evolving business environment and uncertain job market, we’re seeing growing demand from mid-career professionals who are eager to strengthen their marketing and business skills and stay competitive,” said Alison Simpson, president and CEO of the CMA. “Thanks to funding from Upskill Canada, powered by Palette Skills, and the Government of Canada, the Digital Marketing Skills Canada program is empowering more Canadian marketers with the skills they need to drive business growth and strengthen our economy.”
The first phase of the DMSC program has already been completed, connecting Canadians with fully funded training and creating career momentum. The CMA says that some of the highlights from the past year include:
The CMA says that the strong uptake among women, racialized professionals and those aged 25 to 34 speaks to the urgent need for more accessible, career-relevant training – especially at a time when many Canadians are navigating career transitions or facing barriers to traditional professional development.
This year, the DMSC program is doubling down on the needs of fast-evolving sectors like automotive, food processing, grocery retail, consumer goods manufacturing and medical technology.
These industries are facing digital disruption, supply chain instability and rapidly changing consumer expectations, making strategic marketing capabilities important.
The second phase of the DMSC program will try to upskill more than 500 marketers with up to 15 years of experience, helping those currently employed and those seeking new opportunities.
For employers, this presents a cost-free way to strengthen their marketing teams, building internal capacity while saving budget in a challenging economy. For job seekers, it’s an opportunity to gain digital skills and credentials that may open more doors.
“Strong marketing drives business performance and strong marketers drive innovation and growth,” added Simpson. “By expanding this program, we’re helping Canadian businesses stay competitive and creating new career pathways for professionals in sectors critical to the country’s economy.”
Applications are now open for the Chartered Marketer program and other DMSC training streams. To learn more or apply, visit thecma.ca/learning/digital-marketing-skills-canada-program.
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