The global body, mind and energy healing market size was estimated at USD 78.58 billion in 2023 and is projected to grow at a CAGR of 26.2% from 2024 to 2030. The market is experiencing increased recognition and expansion, notably as practices such as acupuncture and yoga gain mainstream acceptance. With a rising awareness of mental health issues, governments around the globe are taking steps to regulate these practices and incorporate them into established healthcare systems. This movement is further propelled by demographic shifts, particularly among millennials who focus on holistic health strategies, thereby driving the demand for alternative healing approaches. According to the 2022 National Survey on Drug Use and Health, 23.1% of adults in the U.S. reported having a mental health condition that year.
The growing emphasis on mental wellness significantly contributed to market expansion. A societal transformation towards acknowledging and treating mental health concerns has been evident in recent years, propelled by widespread awareness programs, strong advocacy movements, and robust scientific studies. These efforts effectively reduce the stigma surrounding mental health, empowering more people to pursue holistic treatment approaches. The role of celebrities and influential figures in sharing their own experiences with mental health has been instrumental in normalizing the conversation about emotional and psychological well-being, which in turn has widened the market’s appeal. A study published by NCBI in August 2022 found that when well-known individuals who are perceived to share similarities with the target audience disclose personal stories, it is more likely to drive positive changes in stigma perceptions.
The pursuit of all-encompassing health strategies addressing the body, mind, and spirit has notably increased, pushing more individuals toward exploring unconventional healing practices. These methods, including techniques like acupuncture, meditation, and yoga, have gained widespread credibility and are often suggested by health specialists. A National Institute of Health study revealed that from 2002 to 2022, the usage of complementary health approaches like yoga, meditation, and massage therapy significantly increased, from 19.2% to 36.7% among individuals. The most notable growth was seen in yoga, meditation, and massage therapy.
Governments worldwide are increasingly recognizing the importance of regulating body, mind, and energy healing practices to ensure consumer safety and quality standards. For instance, in the U. S., the Food and Drug Administration (FDA) oversees certain aspects of these practices to protect public health. Additionally, there has been a growing trend towards integrating alternative therapies into conventional healthcare systems. In August 2023, the WHO estimated that 88% of countries utilize traditional medical practices like indigenous and herbal medicines and acupuncture. In the Americas, 17 nations have specific laws and programs to incorporate such ancestral knowledge into their healthcare systems. This underscores the importance of integrating all forms of medicine to enhance healthcare globally.
Demographic shifts drive the demand for body, mind, and energy healing services. As populations age and become more health-conscious, there is a growing interest in preventative healthcare and non-invasive treatment options. Millennials, in particular, are showing a preference for natural healing modalities over traditional medical interventions. According to a survey conducted by the American Psychological Association in 2019, millennials are more likely than other generations to seek out alternative therapies such as mindfulness meditation and herbal remedies.
The degree of innovation is high in the market due to advancements in technology and research leading to the development of new modalities and techniques. For example, integrating virtual reality (VR) and augmented reality (AR) technologies into mindfulness practices has gained traction, offering immersive experiences for stress reduction and mental well-being. Additionally, wearable devices that track biometric data have enabled individuals to monitor their physical and emotional states in real-time, enhancing personalized approaches
Several companies participate in mergers and acquisitions to improve their market position. These activities boost their market expertise, diversify their product offerings, and enhance their skills. The market has witnessed notable merger and acquisition activities as companies seek to expand their service offerings and reach a broader customer base. In May 2024, Mind Body Optimization acquired Mind Body Wellness. Mind Body Wellness specializes in outpatient treatment for substance abuse and mental health conditions. The approach combines traditional therapy with hormone testing to support recovery
Regulations play a crucial role in shaping the body, mind and energy healing market by ensuring consumer safety and standardizing practices within the industry. In recent years, there has been increased scrutiny of the regulation of alternative medicine practices to protect consumers from fraudulent or harmful treatments. For instance, the FDA issued warning letters to companies making unsubstantiated claims about health benefits in 2020, emphasizing the importance of compliance with regulatory guidelines. The National Center for Complementary and Integrative Health (NCCIH) continues to research various modalities to inform evidence-based regulations that support safe and effective practices in the market
The body, mind and energy healing market faces competition from various service substitutes offering alternative holistic well-being approaches. For example, traditional healthcare providers increasingly incorporate integrative medicine services such as acupuncture and yoga therapy into their treatment offerings to meet patient demand for holistic care. Moreover, digital health platforms like BetterHelp and Talkspace provide online counseling services that cater to individuals seeking mental health support remotely. The availability of these service substitutes presents both challenges and opportunities for practitioners in the body, mind and energy healing market to differentiate themselves through specialized expertise or unique value propositions
In the body, mind and energy healing market, the end user concentration is medium. This market includes a variety of practices aimed at improving physical, mental, and spiritual well-being. Although many consumers seek these services, certain practices like yoga attract more concentrated user groups than niche methods such as Reiki or crystal therapy. The market is growing steadily as more people opt for alternative therapies for overall wellness. However, due to the diverse preferences in CAM modalities, the end user concentration remains medium
The mind healing segment held the largest share of 43.92% in 2023 and is growing at the fastest CAGR over the forecast period. The mind-healing segment is driven by greater global awareness of mental health as a vital component of overall health. Factors contributing to this trend include increased mental health advocacy, diminished stigma around seeking therapy, and a higher incidence of mental health issues. The development of new therapeutic methods, such as mindfulness, and the advent of digital mental health resources have made mind healing more accessible and widely accepted. Furthermore, the proliferation of corporate wellness programs and broader insurance coverage are key drivers augmenting the demand for mind healing services, positioning it as a leading growth area in the holistic health sector. For instance, Woliba crafts customized wellness programs for companies, emphasizing fitness, stress management, and professional development to foster a healthy work culture.
Body healing is anticipated to grow at a significant rate over the forecast period. Amid growing skepticism towards traditional medicine’s side effects, there’s a notable shift towards natural and alternative methods, fueling the popularity of herbal supplements, acupuncture, and yoga. This trend is further amplified by technological innovations like wearable health gadgets, telemedicine, and virtual reality therapy. The aging population significantly contributes to the increasing demand for specialized products and services, including joint replacements, physical therapy, and tailored geriatric care solutions. Moreover, there’s a heightened focus on preventive health measures, driving the demand for dietary supplements, regular health screenings, and wellness coaching to sustain good health and prevent diseases. In August 2023, a leading integrative health company, part of The Healing Company Inc., announced that its new limited release of Chopra Signature Body Oils sold out shortly after launch.
The direct sales segment held the largest share of 57.25% in 2023. The direct sales segment is driven by personal connection and trust that can be established between the seller and the consumer through direct interaction. This direct engagement allows for a more personalized experience, which is highly valued in the holistic healing industry. Additionally, direct sales often enable practitioners to showcase their expertise and demonstrate the effectiveness of their products or services in real-time, leading to increased customer satisfaction and loyalty. Furthermore, the convenience of purchasing directly from practitioners or authorized distributors without intermediaries can result in quicker transactions and tailored recommendations based on individual needs. In June 2024, Canyon Ranch announced they would launch Chapters – The Wellness Book Festival at its Tucson resort in two months. It is a significant event bringing together over 15 authors and podcasters for wellness discussions and activities.
The e-sales segment is anticipated to witness the fastest CAGR over the forecast period. Factors, such as convenience, accessibility, and a broader reach primarily drive the e-sales segment growth. Online platforms provide a virtual space where consumers can easily browse various products and services from different vendors without geographical limitations. This accessibility enhances customer convenience and allows for comparison shopping and informed decision-making. Moreover, e-sales platforms often leverage data analytics and personalized recommendations to enhance the shopping experience for consumers seeking holistic healing solutions. Recent trends indicate a significant shift towards online purchases in the wellness industry due to technological advancements and changing consumer preferences. In July 2023, VICI Properties Inc. announced a partnership with Canyon Ranch to support its growth, committing up to USD 150 million in preferred equity investment for expanding and enhancing Canyon Ranch’s wellness resorts and digital platforms
The North America body, mind and energy healing market accounted for a share of 21.20% in 2023. The regional market is experiencing notable growth, attributed to a rising consumer preference for alternative and holistic healing practices alongside traditional medicine. This trend is supported by an increased focus on mental and emotional well-being and a demand for more personalized, natural healthcare approaches. Practices like yoga, meditation, acupuncture, and energy healing are becoming more popular in the U.S. and Canada, fueled by a wellness and self-care culture and a strong economy that enables higher spending on health and wellness services. Regulatory environments in North America play a significant role in shaping the market. In the U.S., for example, there are varying state-by-state licensing requirements for holistic healing practices, and insurance coverage for alternative therapies is often limited, presenting affordability challenges for many. Nonetheless, integrating alternative medicine into mainstream healthcare aids the growth of the body, mind and energy healing market. In June 2022, the Kripalu Center for Yoga & Health, a leading yoga retreat center and educational non-profit in North America, celebrated its 50th anniversary of serving individuals and communities with yoga practices and teachings.
The body, mind and energy healing market in the U.S. is driven by the country’s diverse population and the acceptance of various healing practices, such as Reiki and crystal healing. This growth is also supported by technological progress that allows for broader reach through online platforms and telehealth services. In addition, the incorporation of holistic healing practices into traditional healthcare settings in the U.S. is notable. Many hospitals and medical centers offer complementary therapies alongside conventional treatments, which help improve patient outcomes and contribute to the acceptance of alternative healing practices within the healthcare system. In July 2023, Sands announced a partnership with Canyon Ranch to create a premier wellness destination at its upcoming New York resort on Long Island, promising to elevate the region’s appeal to global tourists and stimulate the local economy with state-of-the-art wellness facilities.
The Europe body, mind and energy healing market is expanding as holistic well-being becomes a major focus. With deep-rooted traditions in natural and alternative therapies, countries like Germany and France are witnessing a boom in services like homeopathy, aromatherapy, and mindfulness. A key feature of this growth is the continent’s cultural diversity, which shapes consumer preferences in health practices and therapies. Moreover, the market is influenced by various European countries’ strict regulations on alternative medicine, affecting the development of certain healing approaches by either encouraging or restricting them. In July 2024, Fykiada & Euphoria Retreat would host a 6-day retreat in the Peloponnese, offering a program that includes Byzantine rituals, Ayurvedic forest walks, and various classes, such as Qigong, meditation, and yin yoga, aimed at wellness and rejuvenation.
The body, mind and energy healing market in the UK is projected to expand in the future due to the demand for alternative healing methods has been on the rise, driven by a growing awareness of holistic health practices among the population. National Health Service’s (NHS) increasing acceptance and integration of complementary therapies such as acupuncture and mindfulness meditation into mainstream healthcare services. This has boosted the credibility and visibility of such practices in the UK market.
The France body, mind and energy healing market is expected to grow rapidly during the forecast period. In France, there is a notable trend towards embracing traditional healing practices alongside modern medicine in the market. French consumers are increasingly seeking out natural and holistic approaches to health and wellness, leading to a surge in demand for services such as aromatherapy, Reiki, and yoga. France’s strong cultural emphasis on well-being and self-care, which has created a favorable environment for the growth of alternative healing modalities.
The body, mind and energy healing market in Asia Pacific is anticipated to witness fastest growth over the forecast period. Rising awareness of the advantages of energy healing, an increased interest in holistic health practices, and wider cultural acceptance of alternative therapies are some of the drivers of this market. The acceptance of alternative therapies in China and India plays a significant role. In China, the blend of traditional Chinese medicine (TCM) into the national healthcare system has spurred demand for therapies such as acupuncture and qigong. Meanwhile, in India, both Ayurveda and yoga gained popularity and formally acknowledged as valid medical practices by the government. In June 2024, on the 10th International Day of Yoga a Yog Vatika was inaugurated to celebrate the legacy of yoga guru B K S Iyengar. This initiative was a collaboration between the Shriyog Institute, Rajani Yog Foundation, and the Indian Army Southern Command. The expansion of this market in the Asia Pacific is partly due to escalating awareness of stress-related disorders. The World Health Organization reports a surge in mental health disorders in Asia, with stress identified as a key factor, hence fueling the demand for alternative therapeutic options to tackle stress and anxiety.
The China body, mind and energy healing market is growing due to a combination of traditional Chinese medicine practices and modern wellness trends. Traditional therapies like acupuncture, qigong, and herbal medicine continue to be widely popular among Chinese consumers. Government’s support for traditional medicine through policies that promote its integration with Western healthcare systems, creating opportunities for practitioners of holistic healing modalities.
The body, mind and energy healing market in Japan is expected to grow over the forecast period.The domestic market of Japan is characterized by a deep-rooted tradition of holistic healing practices such as Shiatsu massage, acupuncture, and forest bathing. Recent trends indicate a growing interest among Japanese consumers in mindfulness-based therapies and energy healing techniques like Reiki. Japan’s aging population and the associated increase in chronic health conditions, driving demand for non-invasive and natural healing modalities as complementary treatments to conventional medicine.
The Latin America body, mind and energy healing market is expected to grow rapidly due to a rising interest in holistic health practices. Countries like Brazil, and Argentina are witnessing a surge in adopting alternative healing therapies. The rich cultural heritage of indigenous healing practices in Latin American countries. Traditional healing methods such as shamanism and herbal medicine are gaining popularity alongside modern wellness techniques. Additionally, the increasing awareness of mental health issues is driving the demand for mind-body healing modalities like yoga and meditation.
The body, mind and energy healing market in Brazil is expected to grow over the forecast period as more Brazilians seek alternative therapies to complement conventional healthcare. A unique factor impacting this market is the country’s regulatory environment. Brazil has specific regulations governing complementary and alternative medicine, ensuring quality standards and safety for consumers. This regulatory framework provides credibility to practitioners and fosters trust among consumers. Moreover, Brazil’s diverse cultural influences contribute to various healing practices available in the market, catering to different preferences and needs.
MEA body, mind and energy healing market was identified as a lucrative region in this industry. The Middle East Africa region is increasingly embracing Body, Mind, and Energy Healing as part of a holistic well-being trend. In the United Arab Emirates (UAE), there is a growing focus on wellness tourism, featuring spa treatments, yoga retreats, and energy healing to attract both locals and tourists. This interest is partly because Middle Eastern cultures highly value relaxation and self-care, fueling the demand for alternative therapies for a balanced lifestyle. Meanwhile, in Africa, there’s a growing interest in combining indigenous healing practices like herbal medicine, divination, and energy work with conventional medical treatments. Africa’s diverse cultural and spiritual landscape is revitalizing ancient healing traditions that are deeply rooted in local knowledge systems.
The body, mind and energy healing market in Saudi Arabia shows opportunities. The growth of the market is significantly influenced by the government’s rising acceptance of alternative therapies. This shift towards incorporating complementary and alternative therapies into the primary healthcare system has been documented by the Saudi Gazette in 2019, resulting in higher demand for practices such as acupuncture and aromatherapy. Research released in April 2023 pointed out that 40.10% of Saudi youth were found to have a mental disorder, with anxiety disorders impacting 26.84% of those surveyed. Only 14.47% of Saudi youth ever received treatment for a mental disorder at any point in their lifetime.
Some of the key players operating in the market include The Healing Company Ltd., Ramamani Iyengar Memorial Yoga Institute and John Schumacher Unity Woods Yoga Center These companies are making significant infrastructure investments, which enable them to provide and commercialize healing services worldwide. In addition, to increase their presence globally, companies engage in several strategic partnerships with distributors and other companies. These companies focus on achieving funding support from government bodies and healthcare organizations aided with novel launches to capitalize on untapped avenues.
The following are the leading companies in the body, mind and energy healing market. These companies collectively hold the largest market share and dictate industry trends.
In July 2023, The Healing Co. received a USD 5 million investment from the Burman family and Ingvild Goetz’s family office, aiming for a future Nasdaq listing. These investors are associated with leading companies like Dabur India Ltd. and the Otto Group
In March 2023, The Healing Company Inc. completed the purchase of the Wellbeing Experiences Businesses from Chopra Global, LLC, for a total of USD 8 million
In April 2021, the Esalen Institute launched Esalen Healing Arts, SPC, a subsidiary to manage its Massage School, Hot Spring Baths, and international programs in massage, somatic movement, yoga, and more. This initiative aims at broadening the reach and impact of Esalen’s healing arts programs
Report Attribute
Details
Market size value in 2024
USD 97.87 billion
Revenue forecast in 2030
USD 394.73 billion
Growth rate
CAGR of 26.2% from 2024 to 2030
Actual data
2018 – 2023
Forecast period
2024 – 2030
Quantitative units
Revenue in USD million/billion and CAGR from 2024 to 2030
Report coverage
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered
Intervention, distribution method, region
Regional scope
North America; Europe; Asia Pacific; Latin America; MEA
Country scope
U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; Denmark; Sweden; Norway; China; Japan; India; South Korea; Australia; Brazil; Argentina; South Africa; Saudi Arabia; UAE; Kuwait
Key companies profiled
The Healing Company Ltd.; Ramamani Iyengar Memorial Yoga Institute; John Schumacher Unity Woods Yoga Center; The Chopra Center; Canyon Ranch; Kripalu Center for Yoga & Health; Omega Institute; Esalen Institute; Spirit Rock Meditation Center; Shambhala Mountain Center
Customization scope
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope
Pricing and purchase options
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the body, mind and energy healing market report based on intervention, distribution method, and region:
Intervention Outlook (Revenue, USD Million, 2018 – 2030)
Mind Healing
Autosuggestion
Hypnotherapy
Neuro-linguistic Programming
Self-hypnosis
Spiritual Mind Treatment
Transcendental Meditation
Body Healing
Acupressure
Acupuncture
Alexander Technique
Auriculotherapy
Autogenic Training
Chiropractic
Cupping Therapy
Kinesiology
Osteomyology
Osteopathy
Pilates
Qigong
Reflexology
Yoga
Energy Healing
Magnetic Therapy
Bio-magnetic Therapy
Magnetic Resonance Therapy
Radionics
Reiki
Therapeutic Touch
Chakra Healing
Sensory Healing
Distribution Method Outlook (Revenue, USD Million, 2018 – 2030)
Direct Sales
E-sales
Distance Correspondence
Regional Outlook (Revenue, USD Million, 2018 – 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Denmark
Sweden
Norway
Asia Pacific
China
Japan
India
South Korea
Australia
Thailand
Latin America
Brazil
Argentina
Middle East & Africa (MEA)
South Africa
Saudi Arabia
Kuwait
UAE
b. The global body, mind and energy healing market size was estimated at USD 78.58 billion in 2023 and is expected to reach USD 97.87 billion in 2024.
b. The global body, mind and energy healing market is expected to grow at a compound annual growth rate of 26.2% from 2023 to 2030 to reach USD 394.73 billion by 2030.
b. Mind healing held the largest revenue share in 2023 by intervention and is expected to grow at the highest CAGR over the forecast period due to growing awareness of mental health’s importance, alongside rising rates of conditions such as anxiety and depression.
b. Mind healing held the largest revenue share in 2023 by intervention and is expected to grow at the highest CAGR over the forecast period due to growing awareness of mental health’s importance, alongside rising rates of conditions such as anxiety and depression.
b. The body, mind, and energy healing market is witnessing significant growth, driven by mainstream acceptance of holistic health practices like acupuncture and yoga. This upsurge is linked to a more profound awareness of mental health issues and governmental integration of these practices into official healthcare policies.
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