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Amazon.com Inc. announced that it’s holding Prime Big Deal Days — the fall equivalent to its Prime Day sales event — in October 2024.
Although Amazon has not specified dates for the event, the retailer said its Prime Big Deal Days returns this October “to kick off the holiday season.” Only Prime members will have access to early holiday deals across popular categories and brands, it added. The retailer is holding the Prime Big Deal Days sales event in 19 countries, a smaller number than during its summer Prime Day sales event.
Amazon is No. 1 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers. Amazon is also No. 3 in the Global Online Marketplaces database, which ranks the 100 largest global marketplaces.
Most recently, Amazon confirmed in April that it would hold another Prime Day sale in July 2024. It marked the 10th year Amazon has held the sale. The Amazon Prime Day sales event took place July 16 through July 17, starting at 12:01 a.m. Pacific time.
Although Amazon didn’t reveal exactly how much it made in Prime Day 2024 sales, third-party data provides insights into how the event went. The online marketplace’s manufactured summer sales holiday drove record U.S. ecommerce sales — from other online retailers. U.S. consumers spent $14.2 billion during the full Amazon Prime Day 2024 sales event, Digital Commerce 360 previously reported.
In 2023, Amazon customers saved nearly $24 billion via deals and coupons, according to Jamil Ghani, vice president of Amazon Prime. He said Prime members accounted for the “vast majority of those savings.” More than $2.5 billion of those savings were during Prime Day 2023, Ghani said.
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Before that, the online retail giant held its inaugural Big Spring Sale from March 20 through 25, its first Prime Day-equivalent sales event of 2024.
The Amazon Big Spring Sale event was open to all customers, and Prime members received access to exclusive deals, Amazon said. Additionally, Amazon said it would release new deals each day of the event. In the U.S., shoppers found deals up to 50% off on beauty products as well as sports and outdoors equipment, according to Amazon. They also saw 40% off some home products, spring apparel and electronics.
“The Big Spring Sale was an opportunity for customers to save on seasonally relevant deals across a wide selection of products, including spring fashion, outdoor furniture, lawn and garden essentials, cleaning and organizing products, and more,” an Amazon spokesperson told Digital Commerce 360.
The Big Spring Sale’s best-selling items included:
Amazon said that last year Prime members purchased more than 375 million items during the event, making it the biggest Prime Day ever. The mass merchant also said it had its fastest-ever global shipping speeds for Prime members in 2023, with more than 4 billion units arriving the same or next day for U.S. customers and more than 2 billion for those in Europe.
Amazon Prime Day will take place in 24 countries, including:
Amazon Ecommerce Facts & Statistics
Consumers worldwide spent nearly $13 billion with Amazon.com Inc. during the retail giant’s ninth-annual Prime Day, according to Digital Commerce 360 analysis.
Digital Commerce 360 estimates Amazon’s sales on Prime Day 2023 hit $12.90 billion globally during the manufactured retail holiday, which spanned July 11 and 12. That’s up 6.7% year over year from the same shopping spree in 2022, which ran July 12 and 13.
In 2023, Amazon held a second Prime Day sales event Oct. 10-11, 2023. That fall event was called Prime Big Deal Days, and it was announced in a LinkedIn post from Doug Herrington, CEO of Amazon Worldwide Stores. Amazon sellers previously told Digital Commerce 360 they’d been given an Aug. 11 deadline to submit deals for the event.
Shoppers largely avoided big-ticket items in favor of smaller purchases. 58% of purchases in a period of the sale monitored by research firm Numerator cost less than $20, indicating consumer preference for inexpensive products.
The summer Prime Day sales event in 2023 grew less than in the previous year, up 6.7% to $12.9 billion, according to Digital Commerce 360 Research.
The next major Amazon sale will be held in October 2024. Amazon held its last major sale in July.
We’ll update this page regularly to reflect new information.
Dates for Amazon Prime Day in the past:
Until 2022, Amazon Prime Day was once a year in the summer. In 2022, the retail giant added another Prime Day event in October. So how many times a year is Prime Day? The answer used to be once. Amazon has since established a two-year pattern of two separate sales events. This year, it also hosted the Amazon Big Spring Sale for the first time in 2024, changing that answer to three times a year.
You can join Prime or start a free trial at Amazon Prime Day. Amazon has recently faced a lawsuit from the U.S. Federal Trade Commission alleging the ecommerce giant duped consumers into signing up for its Prime membership service and deliberately made it hard to cancel.
The value of Prime Day to retailers both small and large is undisputed, as millions of shoppers visit the site in search of once-a-year deals.
Amazon called this year’s inaugural March promotional period its Big Spring Sale. In October 2023, it created a new fall sale event called Big Deal Days. Amazon’s Big Spring Sale is not exclusive to Prime members. The online retailer also held a fall sale in 2022 for the first time, called the Early Access Sale.
Prime Day is now Amazon’s biggest sale of the year. It is usually held during the summer months. In 2023, it was July 12 and July 13. Historically, the annual two-day deals event is for Prime members only.
Prime Day, which features deals on many products on Amazon.com, began in 2015 as a celebration of Amazon’s 20th year in business. It turned into a summer sales holiday designed to drum up additional business for Amazon — and the retailer’s marketplace sellers — before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shoppers.
Abbas Haleem, Brian Warmoth, Mary Meisenzahl, James Risley and Paul Conley contributed to this report.
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Copyright © 2024 Digital Commerce 360 | Vertical Web Media LLC
Copyright © 2024 Digital Commerce 360 | Vertical Web Media LLC