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AI fitness is in the eye of the beholder.
Locked in. According to ABC Fitness, 61% of consumers have used AI to track workouts, and 49% rely on it for nutrition. Leading the way, nearly half of Gen Z and millennial users engage with AI-powered fitness and wellness apps daily.
But while adoption rises, trust, accuracy, and impact are lagging.
Doubtful. Only 33% of Gen Z and 43% of millennials fully trust AI-powered fitness apps, while just 17% of boomers engage with these tools, citing privacy concerns, lack of personalization, and poor usability.
With nearly half of users reporting irrelevant or inaccurate suggestions, many tools still fall short of delivering real value.
All business. To win over skeptical consumers, operators can turn AI into a competitive advantage by personalizing programs, integrating wearables, and building trust through usability, transparency, and outcomes.
Takeaway: Adoption is outpacing impact. To close the gap, fitness brands must align tech with immediate user needs and deliver solutions that feel less like prototypes.
Copyright © 2025 Fitt. All rights reserved. Privacy Policy.
Copyright © 2025 Fitt. All rights reserved. Privacy Policy.
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