Amazon.comConditions of UseAmazon Privacy Policy© 1996-2024 Amazon.com, Inc. or its affiliates
7 min
June 25, 2024
Written by Amazon Staff
Written by Amazon Staff
Page overview
2024
Prime Day 2024 starts July 16 at 12:01 a.m. PDT and runs through July 17. Learn everything you need to know about Prime Day and check out some of the best you can shop now. Check back after the event to see what records we break this year.
Prime Day 2023 took place July 11-12. The first day of Prime Day, July 11, was the single largest sales day in company history. Over the course of the two-day shopping event, Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across the Amazon store, helping make it the biggest Prime Day event ever.
When and where: July 12-13, 2022 in more than 20 countries
Prime members purchased more than 300 million items worldwide, making last year’s event the biggest Prime Day event in Amazon’s history. And, more shopping meant more savings—Prime members saved over $1.7 billion, more than any previous Prime Day event.
2022 was also the biggest Prime Day event for Amazon's independent sellers, most of whom are small and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon's retail business.
Prime Day 2022 highlights
Worldwide Prime Day trends
Shopping
Small businesses
Amazon Live
When and where: June 21-22, 2021 in 20 countries
The two-day event delivered Prime members over 2 million deals across every category, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, and Prime Gaming.
Prime Day 2021 was the biggest two-day period ever for Amazon’s third-party sellers at the time. Prime members shopped more in 2021 than any previous Prime Day and scored deep discounts across home, fashion, beauty, and electronics. Members purchased more than 250 million items worldwide and saved more than any Prime Day before.
Prime Day 2021 highlights
When and where: October 13-14, 2020 in 19 countries (Prime Day in India was held in August)
In 2020, the pandemic shifted Prime Day from its usual date in July. Despite the necessary adaptation, Amazon delivered big sales for small businesses and big savings for Prime members yet again.
In 2020, Amazon invested $18 billion to help small and medium-sized businesses succeed in its store and designed this Prime Day to support small businesses even more—including funding a promotion that helped drive over $900 million in sales for small businesses in the two weeks leading up to Prime Day.
This Prime Day again delivered the two biggest days ever for third-party sellers, nearly all of whom are small and medium-sized businesses. Sellers saw record-breaking sales, surpassing $3.5 billion in total across 19 countries. Prime members around the world saved over $1.4 billion during the event and got a jump start on their holiday shopping.
Prime Day 2020 highlights
When and where: July 15-16, 2019 in 19 countries
For the first time ever, Prime Day ran for a full 48 hours. Prime Day 2019 was the largest shopping event at the time in Amazon history with more than one million deals exclusively for Prime members. Over the two days of Prime Day, sales surpassed the previous Black Friday and Cyber Monday combined.
Prime Day 2019 highlights
When and where: July 17-18, 2018 (36 hours) in 17 countries
Prime Day 2018 was even bigger and better than the year before, extending to 36 hours of amazing deals.
Prime Day 2018 highlights
When and where: July 11-12, 2017 (30 hours) in 13 countries
For the first time, Prime Day expanded beyond a 24-hour event in order to give Prime members even more opportunities to save.
Prime Day 2017 highlights
When and where: July 12, 2016 in 10 countries
The second Prime Day event surpassed Prime Day 2015 by more than 60% worldwide, and more than 50% in the U.S.
Prime Day 2016 highlights
Amazon turned 20 and on the eve of its birthday, the company introduced Prime Day, a global shopping event. Our only goal? Offer a volume of deals greater than Black Friday, exclusively for Prime members.
Our first Prime Day was July 15, 2015 and lasted 24 hours, spanning nine countries including the U.S., the UK, Spain, Japan, Italy, Germany, France, Canada, and Austria.
Prime Day 2015 highlights
Related Tags
7 min
Reading:
The history of Prime Day: A look back at Amazon's biggest deal event of the summer
Page overview
2024
Amazon.comConditions of UseAmazon Privacy Policy© 1996-2024 Amazon.com, Inc. or its affiliates