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“Our plan is to literally blow the socks off of Raleigh,” the owner said.
STORY HIGHLIGHTS
The dance party is about to start in north Raleigh. Expect it to get sweaty.
Jenn Schofield will open Danz Insanity at the beginning of April at 6166 Falls of Neuse Road. The studio will offer dance fitness, trampoline, yoga, strength training, and barre classes. The 2,376-square-foot space has been under construction for the past two months.
“Our plan is to literally blow the socks off of Raleigh,” Schofield said.
Schofield chose the location for its convenience. “It’s easy. We’re about a mile from 540, we’re four miles from North Hills, We are five miles from Wakefield, so we’re pretty centrally located,” she said.
Schofield grew up as a studio dancer and also apprenticed for a ballet company. She danced at the University of Washington and at the University of California Los Angeles. She has choreographed for studios, dance teams and even the halftime show for college football’s Aloha Bowl.
After leaving her dance career behind, Schofield moved around the country working in sales and business development and eventually ended up on the East Coast with her husband, Brant, and their children. On a lark, she joined a dance fitness studio as a stay-at-home mom. Her dance memories came flooding back and she realized how much she enjoyed the format.
“I had no idea that anything like that existed,” she said.
When the family landed in Raleigh, Schofield created Danz Insanity as her own dance/cardio workout brand. After four years in business, Danz Insanity has produced more than 100 on-demand video classes, with memberships that cost $29.95. Schofield has also led classes at Life Time fitness.
Getting her own storefront is the next step for growing her following and business.
Jeremy Deckelbaum with Elm Partners represented Danz Insanity in its lease.
At the studio, guests will have heart rate monitors that will display metrics on TVs. “It’s going to look a bit like a nightclub, with a disco ball and all theatrical lighting” plus metrics from the heart monitors on display, she said.
While some classes will be dance-focused, the studio is also getting 20 mini-trampolines. The trampoline classes will focus on the joints and also help with lymphatic system drainage, endurance and strength-building, according to Schofield.
“I’ve had five knee surgeries myself. I’m like the Lindsey Vonn of dance fitness. So if I can get behind a tramp workout, and the exercise science of it and the safety of it, it does its job and it’s safe,” she said.
Schofield plans to have 10 people on staff, including herself.
She’s licensed more than 70 pieces of music to play during classes. With the brick-and-mortar space, Schofield will also be able to start live streaming classes.
“I’m trying to create a dance party,” she said.
So far, the studio has nabbed 12 of its 65 pre-sale monthly memberships that cost $139.
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