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As of July 2024, India was the country with the largest YouTube audience by far, with approximately 476 million users engaging with the popular social video platform. The United States followed, with around 238 million YouTube viewers. Brazil came in third, with 147 million users watching content on YouTube. The United Kingdom saw around 55.7 million internet users engaging with the platform in the examined period.
In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country’s digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services.
In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.
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July 2024
Worldwide
July 2024
based on addressable audience of any age
Social Media & User-Generated Content
Most used social networks 2024, by number of users
Online Video & Entertainment
Most viewed YouTube videos of all time 2024
Online Video & Entertainment
YouTube: most subscribed channels 2024
TV, Video & Film
Quarterly Netflix subscribers count worldwide 2013-2024
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Overview
Usage and demographics
Traffic
YouTube on mobile
Competitors
Channels and content
Community guidelines enforcement
Marketing & advertising
Further related statistics
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