More
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Featured
Move fast, think slow: How financial services can strike a balance with GenAI
Take on Tomorrow @ the World Economic Forum in Davos: Energy demand
Perspectives from the Global Entertainment & Media Outlook 2024–2028
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Featured
Climate risk, resilience and adaptation
Business transformation
Sustainability assurance
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Featured
The Leadership Agenda
Global Workforce Hopes and Fears Survey 2024
The s+b digital issue: The CEO’s sustainability checklist
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Menu
Featured
The New Equation
PwC’s Global Annual Review
Committing to Net Zero
Menu
Menu
Menu
Featured
The New Equation
PwC’s Global Annual Review
The Solvers Challenge
Loading Results
No Match Found
PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution
What’s the real value of AI for your business and how can you capitalise?
Potential contribution to the global economy by 2030 from AI
Up to 26% boost in GDP for local economies from AI by 2030
AI use cases identified and rated are captured in our AI Impact Index
Explore the global results further using our interactive data tool or see which of your products and services will provide the greatest opportunity for AI. You can also download our report to get a more detailed analysis and commentary on the positive economic outcomes.
Download the full report
All GDP figures are reported in market exchange rate terms
All GDP figures are reported in real 2016 prices, GDP baseline based on Market Exchange Rate Basis
Source: PwC analysis
What comes through strongly from all the analysis we’ve carried out for this report is just how big a game changer AI is likely to be, and how much value potential is up for grabs. AI could contribute up to $15.7 trillion1 to the global economy in 2030, more than the current output of China and India combined. Of this, $6.6 trillion is likely to come from increased productivity and $9.1 trillion is likely to come from consumption-side effects.
While some markets, sectors and individual businesses are more advanced than others, AI is still at a very early stage of development overall. From a macroeconomic point of view, there are therefore opportunities for emerging markets to leapfrog more developed counterparts. And within your business sector, one of today’s start-ups or a business that hasn’t even been founded yet could be the market leader in ten years’ time.
View how we got our results
AI is set to be the key source of transformation, disruption and competitive advantage in today’s fast changing economy. In this report we’ve drawn on the findings to create our AI Impact Index, where we look at how quickly change is coming and where your business can expect the greatest return.
The areas with the biggest potential and associated timelines are designed to help your business target investment in the short- to medium-term.
Explore our findings in the data explorer below – the AI Impact scores range from 1-5 (1 being lowest impact, 5 being highest).
High potential use case: Data-based diagnostic support
AI-powered diagnostics use the patient’s unique history as a baseline against which small deviations flag a possible health condition in need of further investigation and treatment. AI is initially likely to be adopted as an aid, rather than replacement, for human physicians. It will augment physicians’ diagnoses, but in the process also provide valuable insights for the AI to learn continuously and improve. This continuous interaction between human physicians and the AI-powered diagnostics will enhance the accuracy of the systems and, over time, provide enough confidence for humans to delegate the task entirely to the AI system to operate autonomously.
Barriers to overcome
It would be necessary to address concerns over the privacy and protection of sensitive health data. The complexity of human biology and the need for further technological development also mean than some of the more advanced applications may take time to reach their potential and gain acceptance from patients, healthcare providers and regulators.
High potential use case: Autonomous fleets for ride sharing
Autonomous fleets would enable travellers to access the vehicle they need at that point, rather than having to make do with what they have or pay for insurance and maintenance on a car that sits in the drive for much of the time. Most of the necessary data is available and technology is advancing. However, businesses still need to win consumer trust.
Barriers to overcome
Technology still needs development – having an autonomous vehicle perform safely under extreme weather conditions might prove more challenging. Even if the technology is in place, it would need to gain consumer trust and regulatory acceptance.
High potential use case: Personalised financial planning
While human financial advice is costly and time consuming, AI developments such as robo-advice have made it possible to develop customised investment solutions for mass market consumers in ways that would, until recently, only have been available to high net worth (HNW) clients. Finances are managed dynamically to match goals (e.g. saving for a mortgage) and optimise client’s available funds, as asset managers become augmented and, in some cases, replaced by AI. The technology and data is in place, though customer acceptance would still need to increase to realise the full potential.
Barriers to overcome
Consumer trust and regulatory acceptance.
High potential use case: Personalised design and production
Instead of being produced uniformly, apparels and consumables can be tailored on demand. If we look at fashion and clothing as an example, we could eventually move to fully interactive and customised design and supply in which AI created mock-ups of garments are sold online, made in small batches using automated production, and subsequent changes are made to design based on user feedback.
Barriers to overcome
Adapting design and production to this more agile and tailored approach. Businesses also need to strengthen trust over data usage and protection.
High potential use case: Media archiving and search
We already have personalised content recommendation within the entertainment sector. Yet there is now so much existing and newly generated (e.g. online video) content that it can be difficult to tag, recommend and monetise. AI offers more efficient options for classification and archiving of this huge vault of assets, paving the way for more precise targeting and increased revenue generation.
Barriers to overcome
Cutting through the noise when there is so much data, much of it unstructured.
High potential use case: Enhanced monitoring and auto-correction
Self-learning monitoring makes the manufacturing process more predictable and controllable, reducing costly delays, defects or deviation from product specifications. There is huge amount of data available right through the manufacturing process, which allows for intelligent monitoring.
Barriers to overcome
Making the most of supply chain and production opportunities requires all parties to have the necessary technology and be ready to collaborate. Only the biggest and best-resourced suppliers and manufacturers are up to speed at present.
High potential use case: Smart meters
Smart meters help customers tailor their energy consumption and reduce costs. Greater usage would also open up a massive source of data, which could pave the way for more customised tariffs and more efficient supply.
Barriers to overcome
Technological development and high investment requirements in some of the more advanced areas.
High potential use case: Autonomous trucking
Autonomous trucking reduces costs by allowing for increased asset utilisation as 24/7 runtimes are possible. Moreover, the whole business model of transport & logistics (T&L) might be disrupted by new market entrants such as truck manufacturers offering T&L and large online retailers vertically integrating their T&L.
Barriers to overcome
Technology for autonomous fleets is still in development.
The starting point for strategic evaluation is a scan of the technological developments and competitive pressures coming up within your sector, how quickly they will arrive, and how you will respond. You can then identify the operational pain points that automation and other AI techniques could address, what disruptive opportunities are opened up by the AI that’s available now, and what’s coming up on the horizon.
In determining your strategic response, key questions include how can different AI options help you to deliver your business goals and what is your appetite and readiness for change. Do you want to be an early adopter, fast follower or follower? Is your strategic objective for AI to transform your business or to disrupt your sector?
While investment in AI may seem expensive now, PwC subject matter specialists anticipate that the costs will decline over the next ten years as the software becomes more commoditised. Eventually, we’ll move towards a free (or ‘freemium’ model) for simple activities, and a premium model for business-differentiating services. While the enabling technology is likely to be increasingly commoditised, the supply of data and how it’s used are set to become the primary asset.
Trust and transparency are critical. In relation to autonomous vehicles, for example, AI requires people to trust their lives to a machine – that’s a huge leap of faith for both passengers and public policymakers. Anything that goes wrong, be it a malfunction or a crash, is headline news. And this reputational risk applies to all forms of AI, not just autonomous vehicles. Customer engagement robots have been known to acquire biases through training or even manipulation, for example.
Download our report (PDF, 13.3mb)
PwC’s Global Artificial Intelligence Study: Sizing the prize
Artificial intelligence (AI) is emerging as the defining technology of our age, with many industries already utilising AI in some form. Unleash the full…
Scott Likens
Chief AI Engineering Officer, PwC United States
Tel: 312-286-0830
© 2017 – 2024 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.